RPM & Diageo celebrate Leicester City win with #OnlyOneCaptainMorgan’ campaign

Leicester City fans will be able to toast their captain Wes Morgan with a limited edition Captain Morgan bottle, featuring the star player, following his team’s victory in the Barclays Premier League title on Sunday.

The spirit brand will release a limited bottle designed to celebrate the Premier League winner’s victory – replacing their famous buccaneer on the label with an image of the footballer.

The special edition commemorative bottle features the Jamaican international star dressed as Captain Morgan in royal blue and white robes to match Leicester City’s home kit.  As well as the footballers signature and an updated medallion with 2016 inscribed to mark his title victory as team captain.  Supported by several congratulatory ads in the sports pages of the national press.

The brand created the bottles with creative agency RPM as a homage to the victorious captain following a Twitter exchange between Captain Morgan and the player after Leicester City’s crunch title match against Manchester United at Old Trafford on Sunday.

Football fans also took to twitter and #OnlyOneCaptainMorgan started trending. Diageo and RPM jumped on the bandwagon and made full  use of the free publicity. The Hashtag will also appear on the limited edition bottle.

Rhys Love, senior brand manager, Captain Morgan comments: “Captains lead by example and we are thrilled to have Wes Morgan one of the greatest captains of recent times, who coincidentally shares our name, become the centre of a historic sporting moment. We have created a one-off commemorative Captain ‘Wes’ Morgan bottle to celebrate his incredible title win triumph as the club’s skipper. We salute Leicester City and their own Captain Morgan.”