Seats ready in the #FIFAWWC Global Stadium

During last year’s FIFA World Cup, FIFA’s official web, mobile, app and social feeds attracted 53.9 billion impressions and attendance in the ‘Global Stadium’ exceeded one billion fans.

FIFA will once again throw open the doors of its Global Stadium, this time for the FIFA Women’s World Cup Canada 2015 kicking off on 6 June. Fans are invited to share their excitement and engage with friends, players and fellow fans while following all the footballing action via FIFA.com, the FIFA app, Facebook, Instagram orTwitter.

“FIFA’s digital engagement last year highlighted the way in which the viewing experience around major sporting events, via the ‘second screen’, has changed forever,” said Walter De Gregorio, FIFA’s Director of Communications & Public Affairs.

“The 2011 FIFA Women’s World Cup Final set a then world record for the number of tweets per second. We want fans to join the global conversation again this summer, but we’ll be using the competition and our digital platforms to drive higher grassroots participation too.”

A new microsite on FIFA.com will direct any girl or woman inspired by the tournament towards how they can get involved, supporting the FIFA Live Your Goals women’s football development campaign. A social hub will curate messages of inspiration from across social media, from fans, players, coaches, and the stars too.

During the tournament, FIFA will be using the following global hashtags: #FIFAWWC and #LiveYourGoals. Fans can also share how they are watching and enjoying the tournament, using the dedicated hashtag #myFIFAWWC. For the first time ever at a FIFA competition, fans will see this hashtag on match days, on each stadium’s LED advertising boards.