Sense takes steps to help Sanex

Sense is working with skincare expert Sanex to strengthen the brand’s position as ‘genuine skin experts’.

The agency devised ‘6 Steps to Care For Your Most Important Outfit’ which through a shopping centre roadshow educates consumers that whilst choosing the right products is important, there is more much more to achieving healthy skin.

From lack of sleep or exercise, to stress and diet, the ‘6 steps’ experience uses interactive kiosks to educate consumers on a range of key lifestyle factors that can affect your skin, whilst personalising the session by identifying and matching your specific skin type to suitable Sanex products.

Product samples, money off coupons and supporting activity in nearby Boots stores encourage purchase and an online competition to win the ‘Ultimate Healthy Skin Package’ reinforces the holistic approach to skincare through prizes which reflect each of the 6 steps.

The roadshow is visiting 4 shopping centres for 5 days a week and started on Wednesday 20th August in Newcastle Eldon Centre followed by Manchester Arndale Centre, Lakeside and St Davids Centre in Cardiff.

Sally Banks, group account director at Sense, said:

“Focusing on a more holistic approach to skincare not only strengthens the brand’s position as genuine skincare experts but also meets the wider brand objective of shifting perceptions away from a brand ‘for problem skin’ towards a brand that is ‘caring’ and ‘for everyday skin health’”

Chris Royle, brand manager at Colgate-Palmolive, said:

“The roadshow is an opportunity for Sanex to engage with consumers across the UK. The objective of the tour is to provide education on skin health; ensuring skin health is top of mind and helping everyone to have healthier skin for life.”