Shopper Appeal set to be celebrated through FMBE Special Award shortlist
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The Field Marketing and Brand Experience Awards always present a special award that shows how agencies and brands make gains using face to face teams by harnessing or making the best of topical events or conditions.
In 2012 entrants showed how they harnessed the buzz and global attention of the Olympic Summer in London for the special award. This year the special award challenge throws shows how teams have helped brands stave off difficult times at retail by generating shopper appeal.
The 2013 Special Award: Shopper Appeal award saw four entrants that stood out ahead of the rest by a distance are duly shortlisted.
Brand Belief, Gastro Alfresco, 17th Gastro Alfresco 2013
The Circle Agency, O2, O2 and Bluewater Shopping Centre Partnership
Experience Worldwide, BlackBerry Z10, Experiential Campaign
The Marketing Store, B, Beautiful Moments Tour
Awards director Frank Wainwright commented: “These are four highly significant campaigns that prove that the extra work that it takes to go face to face with shoppers pays off in a way that can help brands and retailers buck stagnant and declining trends in the marketplace.”
