Singha Beer joins Rugby League World Cup team

Singha Beer, the original Thai beer has been named as the Official Beer of Rugby League World Cup 2013. Singha Beer will be available from both bars and roving sellers at many of the 21 venues throughout the 14-nation tournament and will have prominent television exposure at all 28 matches.

Guntorn Permsup, Singha Beer’s corporate strategy assistant manager (International Sports Marketing), said: “It is a great honour for Singha to be the Official Beer of Rugby League World Cup 2013. We are delighted for the given opportunity. “Singha is the authentic original Thai beer since 1933 and has been established in the UK and Europe for more than 30 years.  We are known for sponsoring Manchester United and Chelsea FC as the Official Partners and this tournament will enhance our reputation even further.

“We hope that this is just the beginning of Singha to be a part of the wonderful event. Lastly, I wish a great success in the tournament.”

RLWC2013 Tournament director Nigel Wood said: “We are delighted that Singha Beer has become the latest international brand to enter into partnership with Rugby League World Cup 2013 as the tournament’s Official Beer.

“Through their association with the tournament Singha will gain significant brand awareness, both from the bumper crowds at the 28 matches and through exposure on UK and international television.

“With the start of the tournament now within sight it’s already clear that RLWC2013 is going to be a huge commercial success and we look forward to making further exciting announcements in the days ahead.”

Singha Beer joins a growing portfolio of partners for RLWC2013, which already includes Hertz, Marriott, Specsavers, GetTheLabel.com, GoDaddy and LaurentPerrier. RLWC2013 got underway on Saturday October 26.