Sledge’s festival Bounce seeks 2014 brand partnerships
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Experiential agency Sledge already looking to 2014 and brand partnerships for successful family festival, Bounce.
It’s not very often you see an agency take on their own project, but after years of planning the team at Sledge successfully launched their first family festival Bounce this year in Old Deer Park, Richmond. Dedicated to creating an experiential learning environment for children up to the age of 12, Bounce is unique in it’s approach, creating hands on learning activities as the main offering.
People in that target audience tend to have wider interests ranging in education, health and the environment and typically look to create quality time with their families. With nearly 8,000 visitors over a gloriously sunny weekend at the beginning of August, the team are already looking to the future.
For summer 2014 Bounce has a range of brand opportunities available, looking to welcome entertaining and educational activations on their tours of the UK. With ABC 1 families spending on average over 5 hours on site, experiential campaigns are in an ideal position to engage with their target audiences.
From research Sledge has identified that as long as a brand adds value to the experience, visitors often welcome their involvement and are therefore keen to develop partnerships to create engaging activities.
This year saw activities from the RFU with a Rugby assault course as well as hands on experiences from Vango with their camping challenge zone in partnership with Scouts. Media partner for the 2013 event, Metro, received particularly strong feedback from guests gaining 70% awareness of sponsorship.
Laura Capell, Sledge’s MD commented “Its difficult for brands sometimes to find activities such as Bounce where there’s a new target market that wouldn’t necessary come in contact with their subject matter. There’s a great opportunity for brands to bring in their current experiences and get involved with Bounce across the different zones”.
The event is looking towards the future aiming at 10-12,000 attendees for 2014 and prospects of expanding the event across the country.
