Splendid Communications announced as global consumer PR agency across Hendrick’s gin and The Balvenie

Global premium spirits business and independent family distillers William Grant & Sons has appointed Splendid Communications to work as the global consumer PR agency on Hendrick’s gin and The Balvenie.

Led by Splendid Communications CEO, Alec Samways, the Splendid team won a competitive pitch and will develop an integrated global Hendrick’s communications platform and run a creative press office to bring the distinctive brand world to life, driving trial and advocacy amongst the world’s curious individuals. The team will also develop a global communications strategy to reinforce The Balvenie’s status as the most handcrafted single malt Scotch whisky.

David North, William Grant & Sons global band communications manager, comments, “These are dream briefs for an agency and the Splendid Communications team demonstrated an affinity and impressive combination of creative ideas, strategic insight and smart thinking. We look forward to working with the team to develop outstanding campaigns to build on the success of two incredible brands.”

 Alec Samways, CEO, Splendid Communications says, “Working with William Grant & Sons gives us the opportunity to work with two exceptional brands. The briefs were made for us by client teams with whom we share a genuine passion and ambition. Both brands have such unique personalities – we’re as excited to explore the most unusual world of Hendrick’s as we are to learn and share the history and depth of The Balvenie.”

The agency began work on 22nd February.