Superdrug retains N2O to manage Superdrug Experience programme

After a competitive pitch, brand activation agency N2O has been re-appointed by Superdrug to manage all experiential and shopper marketing activity in the ‘Superdrug Experience’ programme.

N2O South, based in Maidenhead, Berkshire, has been delivering campaigns for Superdrug and its key suppliers – including Coty, L’Oréal, Procter & Gamble and Unilever – in stores across the UK since 2009. The Agency’s relationship with the health and beauty retailer has gone from strength to strength during this time.

‘Superdrug Experience’ was initially launched by N2O in 2012 to provide the retailer and its suppliers with a managed brand activation service, which now includes a portfolio of activations including store takeovers, experiential events and supporting blogger meet and greets.

Speaking of the re-appointment, Jo Mackie, customer and people director at Superdrug, said: “We’re delighted to be working with N2O again. Their creativity, operational strength and complete understanding of our business enables us to engage our customers, and showcase our amazing brand and product range. Our partnership with N2O means that our experiential activity will continue to solidify Superdrug’s position as a high street destination.”

Colin Hampden, senior account manager at N2O South, said: “We’re so pleased to have been re-appointed by Superdrug. Having worked with the team in Croydon for over eight years, we enjoy an excellent working relationship that has produced some outstanding results. With exciting new activation opportunities in the pipeline, we’re confident that the programme will continue to flourish.”