Talkwalker launches a world first for business intelligence
Posted by
A unique set of intuitive social data applications have been launched that allow every customer-facing department in an organization, from the CEO to the customer experience teams, to instantly analyse social data and find actionable insights in just a few clicks. IQApps come from Talkwalker, one of Europe’s biggest providers of social data intelligence that monitor and analyse global online conversations across all networks and media.
They combine a blend of intelligent technology with years of first-hand client experience that’s been gained by Talkwalker’s experts at the coal face of social data from thousands of customer interactions.
Each IQApp is tailored to a particular area, such as crisis communication, social channel analytics or competitive intelligence. They give managers building crisis communications plans, brand strategy or campaigns an instant fix on the social perspective. Reports can be distributed easily throughout the enterprise to further spread the value of social data insights.
Robert Glaesener, CEO Talkwalker says: “Companies are in a race to understand tomorrow’s customer.As they turn their attentions to the social world, speed and simplicity are crucial if they have to understand and act on what it tells them.
More widely, companies are trying to stop front loading their expectations on their customers. They want to build products around their customers, in the certainty they are providing what they want. Less product ‘push,’ more customer ‘pull’. Social Analysis is the first step on that journey.
In response, our platform is evolving from ‘Do it Yourself ‘technology, into a ‘Do it Together’ solution, where managers can share analysis that is increasingly key to company strategy with different departments, and act in unison.”
