The Lego Imagination Factory hits the MK centre

The Lego brand is taking to the road this summer with The Lego Imagination Factory experience, visiting The MK Centre, Milton Keynes and Westfield, London, and inviting families along to help free the power of the Lego brick with their imagination. Complete with special effects, the fun-filled factory is a place where ideas are built, and will be packed with Lego play areas for visitors to help fuel the power station with their creative building skills. As children build the factory will be ‘powered’ and the dim lights will start to become brighter.

The Lego Imagination Factory will also welcome budding young inventors with a dedicated Lego Duplo area for the under-fives. Outside, a Lego brick graffiti wall will let older children bring their ideas to life, while in the augmented reality photo area they can take a photo with an interactive Lego Minifigure character.

Rebecca Snell, head of marketing at Lego UK comments: “The Lego Imagination Factory is a fun building hub that presents an engaging experience for young builders. We love to see how diverse young minds are when it comes to creativity, and free building with no creative limits is what this event is all about. We are looking forward to seeing the many different Lego builds developed by young creative minds.”

Kevin Duffy, centre director at Centre:mk commented: “To be the first location in the UK to host the Lego Imagination Factory is a real coup for centre:mk. This type of branded experiential activity is increasingly popular with our visitors and we are fortunate to have one of the largest indoor event spaces in the UK, Middleton Hall.. Lego has such a universal appeal and it is a fantastic way to allow children (and adults) to be creative in a fun and safe environment. This will be one of the largest events of the year in Middleton Hall, especially due to the strong and broad catchment for centre:mk.”