The multi-brand ‘It’s Lunchtime’ campaign returns
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The ‘It’s Lunchtime’ campaign returns for a second stint on August 27th and throughout September, following a landmark launch in 2014 The promotion aims to ‘Liven Up Lunch’ for thousands of consumers across the UK, with 2 experiential RoadShows visiting 30 Tesco and Sainsbury’s stores and 3 mainline London railway stations (Victoria Aug 27th, Waterloo 28th & Paddington Sep 2nd)
Visitors are invited to join a team of Chefs and Brand Believers on their tailor-made RoadShow where they will be treated to free samples and a find out how to ‘do lunch’. This year’s campaign packs a lunch that packs a punch with 9 of the UK’s favourite brands supporting the promotion; these include: Bahlsen – Official Biscuit, BOL Foods – Official Lunch Pot, FRijj – Official Dairy Drink, Heinz – Official Soup, Kingsmill – Official Bread, Lavazza – Official Coffee, Leerdammer – Official Cheese, The English Provender Co. – Official Chutney and Wall’s – Official Savoury Pastry. All products will be free to try in a variety of different forms and recipes.
Heinz, Lavazza, Leerdammer and The English Provender Co. join the campaign after taking part in various other Brand Belief promotions. For Bahlsen, BOL Foods, FRijj, Kingsmill and Wall’s Savoury Pastry, this is their first time on a Brand Belief multi-brand campaign, having regarded the success of Brand Beliefs other multi-brand promotions.
Brian George, It’s Lunchtime founder, says, “No matter what line of work or lifestyle you lead, we often all feel too busy for a healthy and stimulating lunch. The ‘It’s Lunchtime’ campaign is returning once more to show that lunching at home, in the office or on the go isn’t so tough. Last year our lunchtime RoadShows met ¼ million people, with many saying that they were unexcited by lunch and rarely have the opportunity to enjoy it as they’d like. Store after store we showed just how this was possible and this year we’ve added more dates and more brands!”
Last year’s ‘It’s Lunchtime’ survey of 750 consumers showed that as much as 66% of office workers eat packed lunches, of which 83% eat in the office. A massive 69% of those questioned said they eat the same lunchtime meal over 3 times a week, validating the campaign’s mission to ‘liven up lunch’.
