The Network and Metro Brand to Hand offers Super Sticky hand out
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Yesterday, Tuesday 12th November, field agency The Network delivered a mass sampling campaign on behalf of Metro newspaper and Post-it Super Sticky’s full adhesive notes.
The Network’s Metro ‘Brand to Hand’ teams worked at Liverpool St, Waterloo and Victoria train stations giving away samples of the Post-its to commuters as they made their way to work. The object behind the sampling was to spread awareness and create buzz about 3M’s stickier brand variant.
The Network’s distribution team, wearing unmissable branded yellow uniforms, offered people a chance to try the fully adhesive note which is Super Sticky so it holds for much longer on any surface. The teams distributed 36,000 samples during a 3 hour shift (7am-10am).
Distributors reported that promotion was very popular with everyone keen to get their sample.
· Tuesday 12th November we worked on a mass sampling campaign on behalf of Metro and Post-it super sticky full adhesive notes
· Our Metro Brand to Hand (please trademark Brand to Hand) teams worked at Liverpool St, Waterloo and Victoria train stations giving away samples of the Post-its to commuters as they made their way to work
· Offered people a chance to try the fully adhesive note which is super sticky and holds for much longer on any surface
· The teams distributed 36,000 samples over the 3 hour shift (7am-10am)
· The promotion was a huge success with everyone keen to get their sample
