thefield appointed for Xbox One launch tour
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Microsoft has appointed communications agency ‘thefield’ as lead agency on its consumer trial for Xbox One, the all in one gaming and entertainment system due to launch on 22nd November.
Bespoke pop-up event spaces and retail activity will take place in London from 25th October until 3rd November and then in Manchester from 18th November through to 27th of November.
These dates were announced on Friday to the gaming community, directing fans to exclusive events by registering online, and enabling them to spend quality time playing the new console and the amazing range of next-generation games.
Xbox One games playable as part of the trial include the next instalment of the highest rated racing franchise from the last ten years, “Forza Motorsport 5”; the brutal and cinematic adventure to save the Roman Empire in “Ryse: Son of Rome”; and the open-world zombie survival experience “Dead Rising 3” – plus many more exciting new titles.
thefield managing director Chris Dawson said: “We are delighted to be continuing our work with Microsoft and Xbox, giving fans the opportunity to get hands-on and share their experience of Xbox One with their friends and communities.”
Xbox brand marketing manager Marianne McLardy said: “We are excited to be working with thefield on the Xbox One trial tour, and look forward to launching the campaign together and contributing to Xbox’s continued success in the market place.”
More information can be found, along with registration, at: http://www.xbox.com/en-GB/onetour
