TRO Expands into Madrid
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TRO today announced the opening of a new office in Madrid, Spain. Along with the Barcelona office, which opened in January 2014 TRO Spain will be providing experiential solutions for a host of leading brands including Nike, Telefonica, Swarovski, Real Madrid, Havaianas and Meetic
Alberto Almar, managing director TRO Spain, will look after both offices and a team of 35 client service, creative and production talent. The new TRO office opens as a direct result of growing business in Spain and the rest of the EMEA region.
Michael Wyrley-Birch, chief operating officer TRO EMEA commented: “We are increasingly receiving client briefs that require TRO to have expertise in multiple markets. We continue our strategy to expand our global agency model opening offices in local regions, while working as one agency unit with a consistent vision and culture, to ensure we are well placed to respond to client requirements for regional contracts.”
Alberto Almar, managing director, TRO Spain added: “We are excited about the new team joining us in Madrid, and adding to our pool of fantastic talent, looking after some existing and new clients across Spain. We have a busy few months ahead with a number of pitches on the go, and some live projects for BBVA and Mahou-San Miguel.
