TRO reappointed for BMW PGA Championship at Wentworth activation

TRO has been re-appointed by BMW Group UK to activate the brand’s sponsorship of the BMW PGA Championship at Wentworth Club for the next four years. The experiential agency has activated this prestigious event for BMW for the last ten years, since 2004. BMW extended their sponsorship of the flagship European Tour event in early 2014, through to the end of the 2018 season, and TRO’s appointment will continue for the duration of the sponsorship.

Yvonne Holden, general manager, Events, BMW Group said “We are thrilled to re-appoint TRO as our experiential partner to deliver this prestigious event for the group. Year after year, TRO have created a very special experience for spectators at the BMW PGA Championship. We were incredibly impressed with the strength of TRO’s tender, which not only demonstrated their thorough knowledge of the event and its fans, but highlighted their creativity and implicit understanding of BMW’s brand and products.”

Sian Bates, client services director, TRO UK added “We are extremely proud to have been re-awarded this contract, particularly as we celebrated our tenth year delivering the prestigious event for BMW in 2014. Our aspiration is simple – we want to continue to ensure every year is more engaging, more immersive and more memorable than the last. We are excited to get started straight away on delivering our vision for BMW’s 2015 brand and visitor experience.”

TRO will be responsible for the delivery of all event elements for BMW, including the design and build of all brand spaces, content development, and all event management and associated event logistics.

TRO, a specialist experience agency, has been working with BMW in the UK for almost 20 years, delivering award-winning experiences around their brand sponsorships, and other brand events. The agency was recently awarded the title of 2014 Eventia Agency of the Year.