TRO’s summer of sport
Posted by
Kicking off this past weekend, TRO’s BMW account team delivered the eleventh consecutive brand experience for BMW at the prestigious BMW PGA Golf Championship, held annually at the exclusive Wentworth Club. One of TRO’s leading showcase events for the year, this was the most immersive and experiential of all activations, with a stunning design and layout and series of brand experiences for the premium car marque.
From golf to running, rugby and football, TRO is in the midst of a 9-month long ‘Point of Sweat’ sampling campaign for client Lucozade Sport. The team are travelling the length and breadth of the UK visiting grassroots running events, rugby meets and football games, educating the target sports participants consumer on the importance and benefits of a fuel and hydration regime. Sports Scientists will be providing the science behind Lucozade Sport whilst handing out full bottle samples to sports enthusiasts nationwide.
Later in the summer, TRO will be delivering more brand activations for clients in the run up to the biggest event to be held in the UK since the 2012 Olympics… Watch this space to find out what the agency is working on ahead of the Rugby World Cup this September.
