Volkeswagen and blowUP deliver kiss and show campaign
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To mark the launch of the Volkswagen Golf VII, Europe’s largest automobile manufacturer has initiated a bespoke OOH campaign at the Potsdamer Platz in Berlin. The campaign introduces its most anticipated new model of the year using a space of approximately 1,000m² filled with interactive screens and runs from September 10th to October 4th.
The bespoke outdoor installation created by blowUP media, occupies the entire south entrance of the S-bahn train station which has been wrapped with motifs of people kissing and poses several questions such as: “If you could only kiss ONE PERSON in your life, who would it be?”
A large format LED screen (40m² +) is integrated into the inside façade and on the outside, eight 46“ touchscreens with built-in cameras allow passers-by to interact and make kissing photos which are then immediately displayed on the large LED screen.
The interactive touchscreen technology provides a unique and emotional interactive platform and a highly memorable experience amongst the target audience.
