W London goes Dutch to celebrate the launch of W Amsterdam
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Ahead of the opening of W Amsterdam, W London – Leicester Square will ‘go Dutch’ with a themed takeover to celebrate the launch. Guests of the hotel will be transported to the heart of the Netherlands for a two-week long period with immersive design, a remixed Dutch menu, Dutch-inspired cocktails, film screenings and a number of Dutch bikes up for grabs.
From 9th to 23rd October, the public areas of W London will be restyled into an ‘Ode to Amsterdam’, offering guests a sneak peek into the city that plays host to the brand new state of the art W Hotel. Taking inspiration from Amsterdam’s iconic canals, buildings and cultural emblems such as tulips, Dutch bikes and windmills, the two-week takeover will feature screenings of cult Dutch films in the luxury 39-seater screening room, including Control by Anton Corbijn (showing on 13th October) The Vanishing by George Sluizer (showing on 16th October) and Black Book by Paul Verhoeven (showing on 18th October).
W London’s resident mixologist, will be serving up a cocktail menu, featuring Dutch liqueurs and flavours, including the Dutch Courage Cocktail, a collaboration with Sloane’s Gin (available on 13th October), as well as a reimagined Dutch platter, with dishes including Gouda Kaassouffle (deep fried gouda parcels), Short Rib Bitterballen (a popular Dutch snack) and Patatje Oorlog (also known as ‘war fries’).
In addition to the above, visitors will also be in for a chance to win a brand new and personalised Bobbin ‘Dutch’ style bike in a two-week competition. Displayed throughout the W Lounge and in the lobby, there will be colourful bikes available for 10 winners. Guests will be immersed in the world of Amsterdam as W London’s modern interior takes playful inspiration from the city’s dynamic and energetic cultural scene. Features will include a refashioned ‘IWamsterdam’ sign in the lobby, iconic canal-side scenes and Amsterdam buildings filling the W Lounge walls, a DJ booth on a Dutch bike at the hotel’s night hotspot Wyld, along with dutch sounds from Deep House Amsterdam (9th and 10th October). Partygoers who present a Dutch passport will also get the first drink gratis (every day from 5pm – 10pm).
