Westfield promises award winning Music Cube will return

Westfield’s in-house Events and Entertainment Team recently won the ‘Commercial Markets & Events’ Prize at the annual BCSC Opal Awards for their innovative live music festival called Music Cube. A popular shopper attraction, Music Cube is now promised as a returning attraction to Westfield later this year.

Music Cube, launched in October 2014, was produced by Westfield to revolutionise the way consumers experience live music, offering talent and fans the chance to interact with each other like never before.

Artists and bands performed live in a bespoke sound proof glass cube complete with LED surround, to music fans who are plugged in to headphones on the air-blast vibrating floor system, giving audiences a chance to discover music both physically and virtually.

The Opal Awards recognise great activations and innovative thinking in how brands maximise the unique commercial opportunities within shopping centres.

Fiona Kyle, general manager events & entertainment for Westfield UK & US comments: “Westfield continually seeks to innovate and find ways to delight consumers when they visit our UK centres. More than a place to shop, Westfield is a home of inspirations, experience, entertainment and connection and Music Cube brought this to life. We are delighted to have been recognised by the BCSC for this initiative and we look forward to bringing Music Cube back later this year to Westfield London and Westfield Stratford City – bigger and better!”