Pop-culture marketing agency Experience12 has announced two new hires to the production and account management departments as they move into new offices on Greek Street in Soho to accommodate the ever-growing team. The new additions to the Experience12 team come following the agency’s sustained growth throughout 2019. Daisy Startup joins the Account Management team as […]
The Field Marketing and Brand Experience Awards – Shortlist 2019 Shortlists include 3-7 finalists based on the judges’ view of the strength and depth in the category. The exception is the Best Use of Space award where 8 finalists progress in consideration of the £25,000 prize after a heated debate saw 8 very strong entries […]
The MJR Group, UK-based event promoter and venue operator, has announced that it has been acquired by TEG, Asia Pacific’s leading ticketing, live entertainment and technology business. The MJR Group promotes and operates more than 2,000 shows a year and has toured acts including 50 Cent, Hans Zimmer, UB40 and Culture Club. The company owns and […]
Liverpool One’s latest enlivenment initiative, a picturesque Bloom seating installation, has been unveiled on Peter’s Lane for visitors to capture and enjoy. Collaboratively designed by Spark Creatives and ICF Next, Bloom features a swinging pink bench set amongst a floral backdrop, encouraging passers-by at Liverpool One to pose for a selfie, and share with the […]
The DMA have announced that Direct Line Group will sponsor the DMA Breakthrough Award for a second consecutive year, hosted in partnership with the Graeme Robertson Trust GRT. The DMA Breakthrough Award is highly competitive, with the winner walking away with a cash prize of £1,000 and the potential to intern at a top agency as well […]
The St David’s Partnership, owners of St David’s in Cardiff, one of the UK’s premier retail and leisure destinations, has launched a series of exciting initiatives at the centre to enjoy throughout the summer holidays. Gin Lounge, a group of gin enthusiasts, hosted St David’s first-ever gin festival, bringing a long weekend of exclusive […]
After a four-way pitch, online fashion giant Boohoo has appointed N2O as its experiential marketing agency. The award-winning agency will help Boohoo extend its brand reach with real-world experiences, beginning at Manchester Pride Festival, where Boohoo is the main sponsor. N2O has designed a show-stopping Pride activation that will stay true to Boohoo’s philosophy: not […]
Official Team GB partners Toyota GB and Ocean Outdoor are launching an exclusive out-of-home activation to get the nation moving ahead of the 2020 Tokyo Olympics. The I Am Team GB participation campaign will culminate with The Nation’s Biggest Sports Day on Saturday, August 24, with hundreds of events taking place right across the UK. Leading […]
Multinational coffeehouse Costa Coffee crowned, Brian Chibwe, their Barista of the Year winner at the final of their annual Champion of Champions competition at Troxy on 18th July 2019. The 22-year-old, who has been working for Costa Coffee in the UAE for two and a half years took the top spot, closely followed by UK […]
Global experiential agency GMR Marketing promoted Dana Ernst to vice president of human resources and staffing. In her new role, Ernst will be responsible for driving the strategic direction for GMR’s global talent management, acquisition and staffing teams while partnering with agency leaders to align critical HR principles with business objectives. Ernst will continue to […]
intu has launched the £72 million leisure extension to intu Lakeside this week to attract millions more people to one of the UK’s most popular shopping destinations. The 225,000 sq ft expansion, anchored by some of Britain’s biggest and best leisure operators, is set to increase intu Lakeside’s 20 million footfall a year by more […]
Britain’s first contactless car vending machine launched in London, offering motorists a haggle-free way to purchase a brand-new car. The installation in London’s Spitalfields Market has been created by Auto Trader, the largest digital marketplace for new and used cars, to illustrate its unique pre-haggled prices and transparent price offering. The bespoke contactless vending […]
KittenSoft, the toilet roll brand sold exclusively in Ireland and owned by Sofidel Group, staged a massive relaunch in the heart of Dublin on 15th August – its ‘SuperMams’ pop-up shop played host to an array of toilet roll-themed activities. The relaunch was delivered by launch marketing agency Five by Five, with PR support, influencer […]
Global experiential agency GMR Marketing promoted Ania Sponaski to vice president of partnerships. With 15+ years of experience in sponsorship marketing, Sponaski has traveled the world helping brands connect with consumers through global sports and entertainment properties, notably across Olympic programming and activations. Sponaski began her career at GMR in London where she executed sponsorship activations for the […]
OVO Energy has announced the roll out of a series of new marketing commitments, which aim to reduce the environmental impact of the brand’s marketing activities. As one of the pioneers in energy sustainability, the company is dedicated to helping its customers lead more sustainable lives. Now, the OVO Energy brand wants to take this […]
Blackbx, the marketing analytics start-up, and Montpeliers, the Scottish bar, restaurant and hotel group, has announced the launch of a unique digital marketing promotion for the Fringe festival. Montpeliers is aiming to sell more than 25,000 cocktails over the course of the Fringe via its “Cocktail Club”, which offers wristband holders £4 cocktails in all seven […]
DOOH media operator, Ocean Outdoor, has secured a new partnership with ITV Sport to broadcast highlights and live England games from the Rugby World Cup 2019 as it happens in Japan. Under the terms of the deal, highlights will be carried across multiple large format digital screens in six UK cities, giving sports fans and […]
To celebrate the release of Dad’s Army: The Lost Episodes on Gold, UKTV has unveiled a huge 1940s army-recruitment style out of home ad campaign which has been specially designed to look as if it has been in place for decades. The specially created, time-weathered ‘ghost billboard’ harks back to WW2 propaganda advertising and has […]
New York Bakery Co. is bringing the authentic taste of boiled and baked New York style bagels to Comedy Central’s FriendsFest this summer. The airstream activation, created by London-based experiential agency Hot Pickle,will serve festival revellers in Manchester (until18th August), Bristol (23rdAugust-1stSeptember), Milton Keynes (6th-15thAugust) and London (20th-29thSeptember). The new look airtream has been re-designed, […]
McDonald’s and Leo Burnett London have launched their ‘Schnuggs’ campaign celebrating the release of new Spicy Chicken McNuggets, their hottest new product launch and the latest addition to its menu, available for seven weeks. The campaign comprises a mixture of food focused content and short films showing models wearing custom made Spicy Chicken McNuggets apparel […]
Creative agency, Space, has developed an experiential campaign to bring Hendrick’s unconventional world to life this summer. ‘Portals to the Peculiar’ is a series of multi-sensory events that invite gin drinkers to escape the conventional and embrace the delectable, taking a leap into the peculiar world of Hendrick’s. Space has developed the branded events which will […]
The Co-op has launched a nationwide dynamic digital out of home campaign that uses weather, time of day and location data, along with major events, to trigger contextually relevant ads for more than 20 of its summer food products. Devised by out-of-home (OOH) and location marketing specialist Posterscope, in collaboration with Carat, the campaign aims […]
Whole Earth, the natural and organic food brand owned by Wessanen UK, has unveiled its largest-ever outdoor and digital advertising campaign to demonstrate the versatility of peanut butter. Capitalising on its current position as the UK’s best-selling peanut butter brand, Whole Earth’s ‘One Jar, Endless Possibilities’ campaign focuses on all the different ways people can enjoy […]
Experiential marketing agency, 2Heads, has announced a record period of growth, reporting an 118% increase in global turnover over the last five years to £23.5 million and adding global brands to its client roster including one of Europe’s largest automotive manufacturers and aerospace giant, Meggitt. To spearhead its continued growth strategy, 2Heads has also bolstered […]
Internationally renowned US sock brand, Stance, has hosted the launch of the BikeStormz Photography Exhibition, in collaboration with photographer Adam Corbett at the brand’s debut store in 3 Neal Street, within the Mercers’ estate. Running from August 9-15, the photography showcase comprises Corbett’s long-standing documentation of the BikeStormz youth movement since its formation in 2015. […]
PR Agency One, has been appointed by Total Fitness to help the brand strengthen its position as the North’s leading mid-market health club. PR Agency One will implement a clear cut communications strategy to boost the brand’s positive presence across all consumer and leisure trade platforms with a particular focus on developing its offering, aligning with the brand’s 17 clubs across […]
Alcoholic tea brand, Noveltea and bar and restaurant, The Florist have injected their spirit of adventure into the British tradition, by serving high tea at the 978m summit as a way of showcasing their attitude towards creating more memorable high tea experiences. The very British tradition of afternoon tea was taken to new heights […]
Danish brand Jabra, new challenger on the consumer electronics scene and global number one in B2B headsets, has added Wild Things to their agency roster after a competitive 3-way pitch. Jabra, who are continually launching innovative new products, will be looking at how experience can enhance their traditional marketing activity. James Wallingford, managing director of […]
Poundland today began a nationwide search for a joke writer to help create the gags featured on its products. The move, timed to coincide with the Edinburgh Festival Fringe, is part of Poundland’s adoption of a refreshed tone of voice that resonates with customers. With checkouts voiced by Elvis and Yoda sound-a-likes and own label […]
Independent creative agency Impero is announcing the appointment of Emily Winterbourne to the role of MD. Starting in September 2019, Winterbourne joins the agency from FCB Inferno, where she was CMO. This position is new to the agency’s senior structure and the appointment comes on the back ofa spectacular growth phase for Impero – 40% […]
As the nation kicks off for six weeks of cricket madness, the ‘Marmy Army’ is preparing to field Australian fans at the UK’s upcoming major matches – catching them out of the crowds and converting them in to Marmite lovers. The ‘Marmy Army’ is formed of loyal and faithful Marmite fans. The team share one […]
Shopping centre owner intu is creating its own community-based stores to breathe new life into the high street and give a fresh boost to independent retailers. It is testing the move to direct retailing with the launch of The Birdhouse Café, a coffee shop in Nottingham’s intu Broadmarsh which promotes a number of local businesses. […]
Everton Ladies has partnered with feminine hygiene brand Lil-Lets for the 2019/20 season. Lil-Lets becomes an official supporter and will work alongside Everton Ladies to create engaging events and inspirational content promoting the benefits of sport and how it can make a difference to the lives of women. The partnership will also seek to […]
Shaftesbury announces that popular fandom collectables shop, House of Spells, has officially opened their debut London store at 69-71 Charing Cross Road, part of Central Cross, Shaftesbury’s 48,000 sq ft mixed-use development at the heart of London’s West End. The 3,500 sq ft store, designed by Dave Popa, showcases a vast collection of books, […]
Raccoon worked closely with The Fitting Room agency to deliver the House of Ice Cream for Fuller’s Kitchen. The brand is pairing guilty pleasures such as ice cream, cocktails and fried chicken with this summer’s heatwave and showcasing their range of creamy buffalo milk ice cream from Laverstoke Farm, Hampshire. Including new vegan chocolate, coconut ice […]
Star Live has announced the appointment of Grahame Muir as chief operating Officer. Muir brings with him more than 20 years of leadership experience and knowledge of the events, sport and experiential markets including global overlay projects at Olympics and Commonwealth Games. Over a 30-year career at Arena Group he rose to become Group […]
Experiential marketing agency N2O will have a major presence at Brighton Pride this weekend with activations for both Unilever and All Out Beauty. The agency will demonstrate its creative versatility with two separate experiences. The Lynx Pride float for Unilever is complete with roller skaters, confetti cannons and an on-board DJ. All Out Beauty, […]
Newly released figures show Liverpool One’s ‘Dinosaurs Unleashed’ enlivenment campaign boosted visitation and sales performance at the destination, signifying a bright future for physical-digital integration in retail. As seen in statistics shared by Grosvenor Europe, the positive trends at Liverpool One over the campaign’s ten-week period have contradicted declining UK industry averages over the same […]
Creative agency, Space, has revealed its collaboration with performance electric car brand, Polestar, on the launch of its latest vehicle, Polestar 2. The agency is promoting ‘Polestar 2 on Tour’, a series of roadshow events designed to drive awareness of Polestar 2 ahead of first customer deliveries in summer 2020. The roadshow events are creating […]
An new name has joined the live marketing and event world. It has been announced that four of the industry’s most innovative businesses have merged to become Star Live, a full-service live event and brand experience partner. Mobile Promotions, BluePeg, Star Events and Beautiful Minds become a single entity rebranding under the Star Live banner. The […]
Amplify has been tasked with helping Sipsmith Gin develop a distinct, ownable and premium festival presence inspired by the gin palaces of the 1820s. The activation, which runs at three festivals over the summer including Wilderness, recreates an opulent gin palace where festivalgoers can revel in an on-going raucous jazz party. On Saturday 3 August, the party […]
Oval Space and The Pickle Factory, two of London’s most popular music and events spaces, are set to eradicate single-use plastic cups and bottles from both locations by the 31st of July this year, as a first step towards going completely green. The move draws inspiration from Plastic Free July, a global movement that challenges […]
Zippo has announced the launch of Fight Fire with Fire, an integrated global project aiding critical reforestation in partnership with Woodchuck USA, documented by global storyteller National Geographic. Zippo is intimately aware of fire’s usefulness – a force of nature to be summoned at will. But this power, when wielded carelessly, can have devastating effects. […]
The UK’s leading personalised children’s gift brand My 1st Years are thrilled to announce they have once again teamed up with travel giants British Airways for another high-flying collaboration this summer as part of their 2019 partnership. Continuing the celebrations for British Airways’ centennial year, youngsters travelling through Heathrow T5 and Gatwick over selected dates […]
London is to be the first city in the world to experience the new 1,000ft ultimate dining experience as Deliveroo takes its deliveries to the skies. Partnering with Charter-A helicopters to launch ‘Roocopter One’ dining, the first trials will lift-off in August 2019, with plans to go international in the coming months. Brits will have […]
ghd and creative agency Southpaw have launched the styling brand’s 15th annual ‘Pink’ campaign, in partnership with cancer charities worldwide. This year’s emotive campaign features tattoo artist David Allen, who has spent 10 years working with breast cancer survivors to create tattoos that conceal mastectomy scars. The work will feature women who have had mastectomy tattoos […]
Puttshack, the UK’s leading indoor mini golf experience, will open its second site with shopping centre owner intu summer 2020, at the 400,000 sq ft expansion of intu Watford. intu has also signed up the hi-tech concept for intu Lakeside’s £72 million leisure extension where it will open its first venue outside of London next […]
As Britain’s historic summer of sport brings the nation together, Team GB evokes the Olympic spirit with the launch of its one-year countdown to Tokyo 2020 across Ocean digital screens. Team GB’s “Only One Year To Go” campaign breaks on July 24 across 20 digital roadside and city centre screens in nine cities to mark […]
Appointed by marketing agency Cheil, Pioneer Group helped create a fully immersive retail experience for customers visiting the new updated Samsung store in the heart of London. Showcasing cutting-edge technology, the electronics team welcomed shoppers to their new immersive brand space on Oxford Street. A complete store refurbishment meant that the prime Oxford Street location was closed […]
FirmDecisions, the world’s largest independent marketing compliance specialist, is expanding its global reach with the opening this month of new offices in Canada and Dubai. These are the fourteenth and fifteenth, wholly-owned FirmDecisions offices worldwide. Toronto, Canada FirmDecisions’ new Canadian HQ in Toronto will be headed by Patricia McGregor, who was SVP and Group Media […]
Hotwire, the global communications agency, has announced it is partnering with international development organisation, WaterAid, to support the organisation’s goal to make clean water, reliable toilets and good hygiene, normal for everyone, everywhere within a generation. The global partnership will see Hotwire help increase awareness of the charity and the issues faced by those who live without access to clean water, toilets and good hygiene and as a […]
International retailer Boss is opening a new store at intu Derby to appeal to the city’s affluent catchment population. intu has signed up the premium fashion brand for a 2,600 sq ft store at the centre of Derby where residents have the highest disposable income compared to any other UK city according to research by […]
PR Agency One has been appointed to launch online preloved fashion retailer,Patatam, which has an established presence in France and Spain. PR Agency One was appointed following a competitive pitch process and will be responsible for the fashion e-tailer’s UK communications strategy. Patatam provides quality pre-loved women’s and children’s clothing at prices 70% less than the high street, via its website. Consumers can also […]
Experiential design consultancy 2LK sees two new hires as the agency goes from strength to strength in its 25th anniversary year, including the creation of over 30 brand activations at Cannes Lions Festival of Creativity earlier this summer. Senior account manager Tom Cowan is based at 2LK’s UK head office in Farnham, Surrey, where he will […]
The St David’s Partnership, owners of St David’s in Cardiff, one of the UK’s premier retail and leisure destinations, has announced the launch of Clicks and Mortar, the online to physical retail initiative provided by small business support network Enterprise Nation, in partnership with Amazon. Located in Cathedral Walk, the new pop-up officially launched on […]
The newly created role will see APAC and EMEA leadership veteran, Anthony Capano, drive ambitious growth in new and existing territories outside the US Rakuten Marketing, the leading digital advertising business, today announces the appointment of Anthony Capano to the newly created position of International managing director. As managing director of International, Capano will now […]
Bankside-based experience marketing agency George P. Johnson (GPJ) has announced two new additions to the senior team – Trudy Hardingham and Elle Shoben. GPJ’s new creative services director, Hardingham joins the agency after over a decade at FCB Inferno, where she held a number of senior leadership positions, most recently operations director. As GPJ continues to […]
Event industry entrepreneur, David Walley has acquired Star Events Ltd, the leading UK supplier of stages, support structures, rigging and design services. David Walley is well-known in the events industry for transforming businesses, including Arena Group and 360 Creative Events Services. He was managing director of De Boer, and most recently led the Freeman company […]
Promohire worked with experiential agency The Persuaders on the Netflix launch of Stranger Things 3. The team transformed an ice cream van to create the Scoops Ahoy ice cream parlour from the new series. The 1985 inspired ice cream van toured the UK and visited cities such as Glasgow, Leeds, London, Exeter and Dublin. It […]
The Piccadilly Lights in London marks the moment the Apollo 11 landed on the Moon on Saturday, July 20 in an interactive collaboration presented by Landsec, digital out-of-home (DOOH) operator Ocean Outdoor and The People’s Moon. The historic mission is showcased with a visual spectacle, which combines user generated visuals provided by the public and […]
Global brand experience agency Sense has reorganised its product offering by separating different types of experiential into silos, each with their own process and approach. The move is a response to the maturation of the experiential discipline, one of the newest forms of marketing, which has relatively little established theory dedicated to it and can […]
To celebrate the official launch of the new 2019/2020 Everton home kit, images of Everton stars such as Richarlison, Gylfi Sigurdsson, Seamus Coleman and Danielle Turner, were projected within Liverpool One on Friday, July 12. As part of the collaboration between Everton and Umbro, the sportswear brand behind the new kit, the Blues’ stars were illuminated […]
Neuroscience research released today demonstrates how full motion digital out-of-home campaigns which use enhanced technology are eight times more impactful than creative content carried by static displays. The research, conducted by Neuro-Insight for Ocean Outdoor, used brain imaging to explore the neurological impact of static and full motion DOOH displays on audiences, establishing a clear […]
Little Shop comprises 25 iconic M&S Food products, miniaturised into collectables for customers and their families to collect, play and swap over the summer holidays, building their very own M&S Little Shops. The collectables campaign is aimed at parents with kids from four to eight years old- with big kids warmly welcome too! Small but perfectly […]
Amplify are launching a dedicated content division to be helmed by Alex Wilson. Leaving his role as creative partner at Lucky Generals’ experience design arm Wild Things, Wilson joins Amplify as ‘head of content’, a newly created position. Arriving in early July 2019, Wilson will lead the charge on Amplify’s new content division. Reporting into executive […]
The Behaviours Agency, formerly The Market Creative, has strengthened its team with the appointment of two new account handlers. Janey Leonard-Myers joins the 15-strong team as senior account manager. She will work on projects for Sharps, Bradstone and Simply Paving as well as the agency’s own marketing activity. Janey has more than six years marketing experience […]
LabTech, owner of Camden Market, launched its own Wimbledon hub for visitors to experience this year’s matches. Complete with North London’s biggest outdoor screen, astro-turfed lawn and an alfresco table delivery service, Camden’s Centre Court installation was open for the duration of Wimbledon. Enhancing the outdoor viewing experience, North Yard offered visitors a dining service which enabled […]
Shaftesbury have launched a free art exhibition in Chinatown London celebrating Asian ingredients, composed by young fine art photographer Marcella Chan. Guests and Chinatown stakeholders attended the launch party at China Exchange on Wednesday 10 July, to experience Contemplate, an exploration of dual identity through food. The exhibition, which runs from 9-14 July, explores […]
Serious introduced new scenic elements to Glastonbury’s Park Stage, along with Pyramid, The Other and West Holts festival stages, with over 60 site structures across a sun-drenched Worthy Farm, June 26-30 June, 2019. The Serious Stages Glastonbury story spans thirty-five years, having supported neighbour Michael Eavis since the early eighties. When the first Pyramid Stage burnt down just […]
Independent agency RPM is bringing Tinder’s new Festival Mode to life for this summer’s music fans with a dedicated experiential activation at British Summer Time (5th – 14th July). The dedicated Tinder Find Your Crowd area will involve a branded Airstream trailer, a Tinder flame arch and ‘beautiful butterfly’ photo competition as well as a shaded […]
Cadbury has this week launched a dynamic digital out of home campaign to encourage the nation to trial and vote for which of its three newly invented limited-edition Dairy Milk bars they’d like to keep in the range. Cadbury’s Inventor competition launched last year and invited UK consumers to invent a new flavoured Cadbury Dairy […]
EasyJet is teaming up with HarperCollins Children’s Books to put books in the passenger seat-pockets of flights departing the UK. 300 ‘Flybraries’ have hit the runways stocked with over 60,000 children’s books in seven languages ready for children and parents to pick up, read and then leave behind for the next passenger. The featured titles include; […]
Changing Places Day on 19thJuly 2019 is a national awareness day, aiming to highlight the importance of specialised toilet facilities required by a quarter of a million severely disabled children and adults in the UK. The facilities help carers to maintain a level of dignity for service users by not having to resort to being […]
Lifesaver and F1 have partnered to create F1Power; an unlimited mobile power bank service that will be available to all fans attending the British Grand Prix at the iconic Silverstone circuit this weekend, and across 18 races globally this season. The two year partnership has been created to keep fans online, charged and happy […]
Oral-B is opening an immersive pop-up themed around Artificial Intelligence and its role in the Future of the bathroom. To celebrate the launch of Oral-B’s most advanced dental device to date, the Genius X with Artificial Intelligence, the oral care brand is to opening an immersive Bathroom of the Future pop-up where guests will be […]
Following success supporting the Boyzone tour in January, the Magic Radio Bus is arriving at ‘Barclaycard presents British Summer Time’ in Hyde Park between the 5thand 14th of July, with the activation conceived and run by pop-culture marketing agency, Experience12. Magic Radio and Experience12 have a long-standing collaborative relationship and the agency was tasked with bringing […]
On 4 July, Liverpool One teamed up with Wirral School of Music to launch the ninth Tickle the Ivories Festival, one of the largest piano festivals in the North West, whilst also marking the school’s 40th anniversary year. Students at the school Leo (age 12) and Alan Davis (age 89) along with May Swaney and […]
Shaftesbury has today announced that Lumas Gallery will bring its sought-after exhibition and store concept to 21-23 Earlham Street in Seven Dials in September 2019, which will serve as the company’s UK flagship site. Founded in Berlin in 2004, Lumas focuses on the ‘liberation of art’ with a considered portfolio of museum-quality, limited-edition fine art […]
Longmartin Properties Ltd, a joint venture between Shaftesbury and The Mercers’ Company, kick started their summer pop-up, The Lawn,last weekend. Home to a host of feel-good experiences throughout the summer, the inner-city pop-up garden is available at St Martin’s Courtyard and Mercer Walk until the end of August. A range of bespoke events and workshops […]
Drinks brand Pimm’s is taking over London’s Flat Iron Square with the Pimm’s garden summertime experience. Set in an English garden, it launched on Monday 1st July and is open throughout the summer until 31stAugust. As well as big screens, a range of garden games will also be available for visitors to compete in with their […]
Havas has hired Charlie Piggott as New Business Director responsible for sport, culture and entertainment agency Cake. She joins the Cake team led by managing director, Rosie Holden. Piggott will be responsible for the growth of Cake’s clients, including EE, Carling, Paypal, the NBA and Gallagher, and helping to elevate the Cake brand in the […]
The world’s first Sausage Roll sidecar was unveiled in London on July 3rd to celebrate Greggs launching on Just Eat. The new partnership is now live in nine shops in London, Newcastle and Glasgow, acting as delivery hubs to serve over 1 million households across the three cities. To help hungry Greggs fans join in the […]
The MJR Group has bolstered its expanding international portfolio with the acquisition of Imagine This theatrical production company, along with promoting the Marvel’s Avengers S.T.A.T.I.O.N, as part of its ambitious strategic diversification; July 3rd, 2019. The MJR Group completed the acquisition of Imagine This in June 2019, having already bought a stake in the company earlier […]
intu has become the UK’s first shopping centre owner to be certified as having child-friendly wifi at its national portfolio of popular shopping destinations. The certification means that the free wifi provided at intu’s 14 centres across the UK, which are some of the largest and most popular in the country, has been proven to […]
Ice made the launch of the exclusive Huda Beauty range at Harvey Nichols Beauty Bazaar in Liverpool One a thing of beauty. The task was to create an impactful launch activation that would drive customers into store to the new Huda Beauty counter. Ice’s answer was to give both the store and customers a vibrant […]
The All England Lawn Tennis Club (AELTC) has launched a new Wimbledon Arrivals out of home (OOH) campaign, developed by creative agency Space that demonstrates how the world-famous tournament respects its past whilst embracing its future. “The Story Continues” campaign runs throughout The Championships and links historic moments in the tournament with era defining events, […]
Ellesse has unveiled its new OOH (out of home) campaign: On Point, created by RPM. The campaign is designed to showcase tennis in a more disruptive, modern style, to put Ellesse on the radar of a more urban lifestyle audience alongside its Wimbledon fan-base. The creative, which will run across a number of digital and […]
Initials has launched premium gin brand Puerto de Indias in the UK. The launch campaign, ‘It’s not pink, it’s Puerto’ announces the arrival of the original strawberry gin to the UK. First created and distilled in Seville in 2013 and quickly becoming a Top 10 Gin globally in only 4 years, Puerto de Indias will […]
Deliveroo is revolutionising those times that the nation doesn’t want to answer the door, with the first ever food delivery service that fits through a letterbox. Last year, Deliveroo broke boundaries by delivering food 450ft up in the air and is now innovating the delivery industry once again. Hungry customers don’t even need to be […]
Three new brands are hatching at popular Midlands shopping destination intu Derby, following a national retail competition. ‘Hatch’ is an initiative launched by Revo, the professional body and membership organisation serving the retail property and placemaking industry. Revo offers entrepreneurs the opportunity to set up their own shops in popular retail destinations, with rent, service charges and business rates covered […]
Paddy Power kicked off a tactical digital out of home (DOOH) campaign to target this year’s Ascot crowd with humorous commentary, daily deals, and live results. The campaign featured on screens in and around Waterloo and Clapham Junction rail stations, targeting racegoers along the commuter route between London and Ascot. One-liners were updated throughout the […]
Bankside-based agency George P. Johnson (GPJ) has taken the forward-looking step to bring together its brand experience specialists from Project Management, Digital, Technical Production and Live Event Production into one integrated team. Fran Elliott has joined to lead the charge – as the agency’s first Head of Integrated Production. Previously UK Leadership Board Director at […]
intu is welcoming makeup giant Morphe to its centres for the first time as part of its rapid expansion across the UK. The international brand is preparing to open at intu Victoria Centre, which will be Morphe’s third store outside of London. intu Victoria Centre is home to almost 1 million sq ft of retail […]
Impact, announces the appointment of nine new team members for its Customer Success Management, Business Development, Partnerships, Enterprise Sales and HR department as it further develops within the EMEA market. Impact is a leading natively-integrated suite of products for fraud detection, marketing attribution and analytics, and creating and optimising partnerships. Smita Pillai joins as Senior Customer […]
Behavioural communications agency HeyHuman has unveiled a series of immersive installations to promote the Sea Life Trust’s (Sea Life’s partner charity)world-first beluga whale conservation project, giving visitors the opportunity to step through the glass into their underwater world and get to know the belugas. The installations are live in fifteen different centres across six […]
House of Experience has teamed up with WaterAid and The Wimbledon Foundation to raise awareness for the lives lost due to dirty water. On June 18ththe 2,631-tennis ball fountain structure was in Greenwich Park. Each ball represented a life that could have been saved each day if everyone everywhere had clean water and decent toilets. […]
Earlier this year, tennis player Andy Murray announced his retirement after Wimbledon – however, thanks to a successful surgery and recent win at Queens, Andy is back to his best. To celebrate his comeback, Mazetti Balsamic Vinegar of Modena and Four Winters Ice Cream Parlour have doubled up to serve up what could be the most […]
From July 1st, Jaguar will start serving daily highlights and live scores to tennis fans across the country as it becomes the broadcast sponsor of Ocean Outdoor’s UK-wide coverage of the Wimbledon Lawn Tennis championships. As the Official Car Partner of Wimbledon, Jaguar is amplifying its sponsorship of the world’s most eminent tennis tournament with […]
The world’s largest aquarium brand, Sea Life, has launched an immersive visitor experience globally. The campaign created by global brand experience agency Sense, launched in Brighton and London and will roll out to another 20 aquariums worldwide featuring innovative interactive installations. The campaign is designed to drive brand engagement and inspire visitors to support Sea […]
Nature takes over Covent Garden as beauty brand Burt’s Bees launches an immersive installation promoting its sustainably made, 100% natural origin Tinted Lip Balm range. The installation has been created and is managed by Omnicom Media Group UK’s DRUM, in partnership with Graffiti Life and The Dirty Fingers Club. It is located in London’s Covent […]