Jack Morton was appointed by Sony Mobile to create its experience at Mobile World Congress (MWC). The brand and agency have worked together at the event for nine consecutive years. MWC, the premiere mobile industry gathering, takes place at Fira Gran Via, Barcelona from the 25 th to the 28 th February. At this year’s MWC, Sony Mobile […]
Ocean Scotland and AGS Airports have launched Scotland’s number one advertising tower on the country’s busiest road which connects the nation’s two biggest cities. The double-sided advertising screen will deliver more than two million impacts a fortnight as motorists and their passengers travel in both directions along the M8 motorway corridor between Glasgow and Edinburgh. […]
Independent creative experience agency Collider has joined forces with Seat to launch its new SUV vehicle. The experiential campaign provided the public with its first chance to see the Seat Tarraco ahead of the official launch weekend, 22-24 February. The activation runs through until 3 March at Westfield Stratford City. As well as offering shoppers the chance […]
Ecrebo, the data and execution platform for retail, has appointed Daniel Thompson as VP Sales EMEA. Thompson, an experienced senior sales leader, joins Ecrebo’s executive leadership team and will focus on driving growth within the EMEA region. Thompson brings more than 20 years of retail industry experience working with global ecommerce, digital, retail analytics and big data […]
Popcorn PR has been appointed by Thorpe Park Resort as its retained consumer PR agency, following a highly competitive pitch. Home to over 30 rides, attractions and live events, including one of Europe’s fastest rollercoaster’s Stealth; Thorpe Park Resort welcomes 1.5million visitors each year as part of Merlin Entertainments plc’s family of over 120 visitor attractions. Thorpe Park […]
HoloMe invited fashion-lovers around the world to attend London College of Fashion’s Womenswear Fashion Show. HoloMe implemented its AR technology to live stream the London College of Fashion’s runway collection, bringing the live fashion event to users across the globe. HoloMe has been working to innovate and fine tune its technology to keep redefining boundaries. […]
Alpro is kicking off its biggest ever sampling campaign in a bid to encourage even more shoppers to ‘Go Big On Plants’ in 2019. The activity will see 350,000 samples delivered into the hands of shoppers nationwide during February and March. The tour started with an immersive ‘plant-based pop-up’ in Birmingham’s Bullring on 16th February, which will […]
The pop-up lets guests step into a shoppable AR experience on Snapchat, as it launches a limited-edition Lego Wear clothing line for adults. Kabooki, the company behind the Lego Wear license, is launching a limited edition collection for adults, at a playful pop-up in London – a shop with nothing inside it except a Snapcode – […]
Marking the start of Fairtrade Fortnight, the Fairtrade Foundation is set to unveil the world’s first secret hot chocolate salon, hidden inside an unassuming East London newsagent this February. Within the magazine racks and behind the countless snacks, inquisitive chocolate lovers will be invited to press a secret button that will see the shop floor rotate 180 degrees and […]
Jameson, the world’s favourite and fastest growing Irish whiskey, has appointed brand experience agency, Jack Morton, as its global experiential agency of record. The appointment was made following a competitive pitch process and is effective immediately. This is a new working partnership for the Pernod Ricard-owned brand, which has not previously had a global experiential […]
This year the Event Production Show has fully embraced Brand Experience with its dedicated Brand Experience Theatre with FMBE’s Frank Wainwright taking the stage at 11.15 on Wednesday 27th February. Not only that but EPS are producing the FMBE Gallery, 14 photographs chosen by Frank from FMBE’s 2018 entries. These photographs capture the best in Brand Experience […]
Independent, international design agency Cowan London reveals the design strategy and packaging behind the own label range for Jack’s stores. Comprising 90 different packaging designs across multiple categories, the unique own brand range, also named Jack’s is rolling out across a number of stores over the next six months. It is not only a major […]
Blackjack Mena powered by Dulsco, the recently formed joint venture between international travel retail staffing specialists Blackjack Promotions and leading Emirati people solution provider Dulsco, is making its first official public debut to industry peers February 13-14 at The Retail Summit in Dubai. As a Silver Partner at the event, Blackjack Promotions will have an […]
Electrifying startup, Lifesaver Power – a hire and return mobile phone power bank service – continue their mission to empower people in areas of need into 2019. 2018 was spent keeping fans powered, online and happy, at large scale events such as the 2018 Ryder Cup, the Olympia Horse Show and the Jockey Club. Power on […]
Following the recent opening of Icon Outlet, a 210,000 sq ft premium urban outlet development by AEG and Crosstree Real Estate Partners, The O2 has announced a new wave of restaurants set to open shortly. Taking the total number of bars and restaurants under the world-famous tented roof of The O2 to 34, Vegan, […]
CSM Live has designed, produced and is managing a two tier fanzone, with bars and rugby challenges, for British Airways at Twickenham to help celebrate their 100-year anniversary and to ramp up the excitement and enjoyment around England’s home games. Celebrating their centenary milestone, and as the Principal Partner to Twickenham Stadium and the Official […]
The German oil and additive specialist, Liqui Moly, opens the 2019 financial year by announcing it is going into Formula 1. It will be advertising on the race track at eleven races. “We hope that out of the more than 1 billion viewers who follow this spectacle on television all over the world every year, it […]
Haircare brand Aussie has announced new research revealing the most common FML moments experienced by Brits. The study marks the launch of Aussie’s new brand campaign – Great Hair Though – whilst Aussie knows it can’t fix daily disasters, it can give great hair and turn those awkward moments into funny stories to share with […]
23red and The National Lottery Community Fund have launched a new campaign, ‘Big Little Moments’. The campaign is part of A Better Start, a ten-year National Lottery funded programme set up to help families give their babies and very young children the best possible start in life. This latest work revolves around the idea that […]
It is estimated by the National Autistic Society that there are around 700,000 people on the autism spectrum in the UK, of those, just 16% of autistic adults are in full-time, paid employment. To help increase employment rates within the neurodiverse community, DMA Talent is leading a Neurodiversity Initiative. This aims to help businesses […]
The Kraft Heinz Company has brought in shopper marketing specialist Live & Breathe to run its entire UK integrated shopper account and act as primary shopper marketing partner across all its brands. The appointment, following a competitive pitch, ties in with the 150th anniversary of Heinz, which takes place in 2019. Live & Breathe will partner […]
Showpad, the sales enablement platform for modern sellers, has welcomed Jim Preston, Iain Masson and Tim Norman into three new strategic roles within its London office. Together, they will be responsible for driving Showpad’s sales in the UK, cultivating high-performance teams that are focused on building relationships with enterprise and mid-market customers. In just six […]
Facebook Watch opened London’s first National Paw-trait Gallery, designed especially for four-legged-friends, with portraits hung at both human and dog eye level, commemorating famous, inspirational and talented dogs from around the globe – a cultural day-out for man’s best friend. The exhibition, which marks the launch of Facebook Watch’s bid to find the ‘World’s Most […]
The Brave Few, brand experience agency, brings healthy dog food start-up, Different Dog, to pet trade show PATS at Sandown, February 10-11, 2019. Different Dog is the first pet food company to hand cook different recipes each week, sourcing fresh human-grade produce and seasonal ingredients. With dishes including Lamb Hotpot, Comforting Chicken and Keep Me […]
In recent years, the 9th of February has seen divided Brits face a dining dilemma: to celebrate National Bagel Day or National Pizza Day? Now, foodies will no longer need to choose as bagel brand, New York Bakery Co., has unveiled the ultimate mash-up that brings two giants of the culinary world together. Introducing the […]
Acosta Europe, the retail sales and marketing group, has announced the launch of two powerful new retail strategy products, Glow and AiTrak, which will provide customers with insights into consumer behaviours. Glow: Consumer testing at scale and speed Glow is a consumer survey tool and digital monitoring system that helps marketers navigate the challenging gap […]
Road Respect, of the Northumbria Safer Roads Initiative, have released their hard-hitting No Look, No Touch, No Phone campaign video on social media and YouTube. The multi-media campaign stretched across 6 months, utilising ‘Last Texts’, messages sent by drivers who unfortunately died as a result of using their phone at the wheel. It started with […]
To mark the launch of the Blonde Roast Espresso – the new roast that’s smooth but packs a punch – Starbucks is touring the country, giving people the chance to try out its latest blend of coffee for free. From Tuesday 5th February, the eye-catching coffee van will appear in select locations in London, Manchester […]
For the third year running, digital agency 10 Yetis has researched and created a comprehensive ‘Days of the Year’ calendar that enables brands and other agencies to create reactive content and campaign ideas. Compared to 2018, the 2019 calendar has seen around a 20% increase in days that can be celebrated. The printable calendar helps […]
Lily’s Kitchen enlisted Gemsatwork with devising an attention-grabbing activation which would put the gourmet pet food brand into the hands of adoring owners, delivering clear product benefits and driving post trial conversations. The campaign also aimed to capture valuable insight to shape future strategies. Office workers were invited to opt in to receive Lily’s […]
River Island will celebrate the diverse faces of the modern family in its new SS19 campaign created by integrated agency Studio Blvd. The #ThisIsFamily campaign celebrates the diversity of families, while challenging the notion of what ‘family’ means in 2019. It follows in the footsteps of Studio Blvd’s ‘Labels are for Clothes’ campaign for […]
Everton in the Community has joined forces with the Blues Principal Partner, SportPesa, in a partnership that will see them become an Official Partner of the Club’s charitable arm. The partnership will see SportPesa provide funding for Everton in the Community’s long-standing flagship mental health programme ‘Imagine Your Goals’, which since April 2018 has been […]
Following a successful pilot in the north west of England, where 1.4 million pages of local high street offers and events were viewed, a national version Offigo has now gone live. The digital platform seeks to increase spend and footfall in the retail and hospitality sector by bringing the ‘high street’ online and enabling customers […]
PlayPass has acquired Yuflow, a pioneering French Cashless payments provider to the live events sector, as part of its global expansion drive. Lyon-based Yuflow was founded in 2014 by Martin Rigot-Muller and Jean-Alexandre Janoray, and has processed more than 2 million visitors at over 200 events with its Cashless Payments solution using NFC wristbands. The […]
Luxury British retail brand Fortnum & Mason has launched its first ever marketing campaign for Chinese New Year, created in partnership with full-service China marketing agency Hot Pot. Packed with Fortnum’s favourites including Champagne, tea, biscuits, chocolates and honey, The Fu Dai Hamper is now available at Fortnum & Mason’s store in Piccadilly, London. The […]
Buzzoole, the European influencer marketing platform, is launching the industry’s first ever benchmarking report. It solves the thorny issue of measurement by allowing marketers to prove the effectiveness of influencer marketing. Until now it has been impossible for clients and agencies to compare influencer marketing campaigns against other media. However, by leveraging insights from Nielsen […]
To promote the launch of Ariana Grande’s new fragrance ‘Cloud’ guests were invited to 9-11 Shorts Gardens to step into the glowing world of Ariana. Once inside, guests could immerse themselves in interactive photo areas and share their content with the #ArianaGrandeCloudUK tag. The experience centred around a custom interactive vending machine, the Vendmax created by London […]
To celebrate the release of The Lego Movie 2: The Second Part, The Lego Stores in UK and Germany are taking Emmet, the hero of Bricksburg, to Newcastle Metrocentre and Manchester Arndale. With official Master Builders flying in from the US, Lego fans will be able to build with them and construct a giant 8ft model of The Lego Movie […]
Canary Wharf event venue, East Wintergarden, welcomed Celebrity Cruises and 40 trade partners to celebrate the Travel Agent Appreciation Awards, January 2019. Celebrity Cruises recognised the efforts of the travel trade at its fifth annual Travel Agent Appreciation Awards, whilst marking the successful launch of Celebrity Edge – the first new vessel from the luxury […]
Roller Liner, the new liquid matte eyeliner from Benefit Cosmetics, gives benefit fans a perfect long lasting winged look, so to celebrate, they brought the product to life with extra wings. A dedicated pop-up shop for foodie fashionistas. Just Wing It, was not the average chicken shop. An unlikely duo, the ultimate fried chicken acted as Benefit’s very own […]
Contact FMS have deployed proactive brand ambassadors to hand out 9,000 free samples of Kellogg’s Squares and encourage students to destress and have fun on extreme sports simulators, which include GT sports cars, snowboarding and skiing. The event is part of a much bigger campaign, this section is running in four universities across the country, Northumbria, […]
Kemosabe is in its third year and continues to deliver live events and experiential marketing for brands such as Southern Comfort, Cisco, Ahoy, All Nippon Airways and Philippine Airlines. Cult was born in 2012 and has delivered pop ups, product launches and festivals as well as running full time venues, clubs, restaurants & bars. Cult has delivered experiences […]
Acting on behalf of the brand, specialist UK leisure property agency, Shelley Sandzer, has secured the debut UK studio for Body by Simone, the revolutionary exercise method created by fitness guru, Simone De La Rue. Opening at 86-88 Delancey Street on 2ndFebruary 2019, this is the first time the fitness concept has launched outside of […]
Highjam has announced that it will be working with Lintbells, the veterinary joint supplement and its YuMove brand of joint supplements for dogs, to support them with their new customer acquisition strategy over the year ahead. According to Mintel* the pet care industry is fast growing as consumers spend more on premium food, products and […]
Unibail-Rodamco-Westfield and Virgin Pure have unveiled purified water refill stations in Westfield London and Westfield Stratford City, in a move to encourage the 77m shoppers who use the centres each year to move away from single-use plastic. Visitors will be able to sample the brand’s popular table-top WaterBars and stay hydrated whilst they shop the January […]
Management company YM&U Group (YMU), formerly James Grant Group, has aligned thirteen of its fourteen individual brands into its holding company name, with divisions now officially recognised as YMU Business Management, YMU Drama and Comedy, YMU Entertainment, YMU Music and YMU Sport. Troika, which forms its Drama and Comedy division will retain its brand name for the foreseeable […]
Sloane Stanley have welcomed online CBD retailer, thedrug.store, to its first bricks and mortar venture in the heart of Chelsea, trading until February 3 at 341 King’s Road. Starting as an online business and founded by Imperial Business School classmates Johan Obel and Clemens Böninger in October 2018, thedrug.store’s pop-up on The King’s Road has […]
Studio Blvd has launched the Goodbye Resolutions: Hello Empowerment campaign for British activewear label Sweaty Betty. The campaign challenges the conventions and pressures of new year’s resolutions and instead inspires women to feel empowered The campaign which launched in January is set to continue with different empowerment mantras through February and March and features three influencers […]
GMR Marketing, a global sponsorship and experiential leader, has announced key personnel moves with three new c-suite level executives. The new chief client officer and chief strategy officer positions elevate the agency’s focus on consumer insights, client relations and global growth. “In a world that’s saturated with messages, it’s harder than ever for brands to connect […]
Mrs Crimble’s, the gluten-free brand owned by Wessanen UK, has announced a partnership with digital influencer, the Topless Baker, on a social media campaign that aims to introduce more cake lovers to free-from bakery. Through his Topless Baker social channels, Matt Adlard – a self-taught baker – shares his homemade creations with his many followers. […]
Shopping centre owner intu is investing more than £1 million to create an additional food offer at intu Watford following the launch of the centre’s £180 million retail and leisure extension last year. A series of new food outlets will open at the opposite end of the centre to intu Watford’s extension, with construction work […]
The interactive experience provides commuters with answers to the questions posed in The Economist’s ‘Never Stop Questioning’ TV ads The Economist, a leading source of analysis on international business and world affairs recently expanded on its new ‘’Never Stop Questioning’ TV commercials with a companion experiential activation at London Victoria train station. The experience […]
23red alongside NHS Blood and Transplant (NHSBT) have launched an innovative new campaign across the Clear Channel Digital Out of Home network. The campaign uses live data from local donor centres alongside images of real blood recipients, with the aim of normalising blood donation and making it more personal and local. The first party data […]
MetaShield LLC, an innovator in the field of advanced materials, has announced the launch of MetaShieldClean, a fully transparent, nanotechnology-based coating that repels a significant amount of the stains, dust and dirt which typically accumulate on consumer packaging during ordinary use. The patent-pending coating is ideal for the cosmetics industry, where the appearance of the product post-sale enhances and preserves brand […]
Oreo has partnered with Snapchat to launch a major pan-European campaign, ‘Oreo People: Show Your Playful Side’. The campaign, which will run across 28 markets, will feature on-pack activation as part of Oreo’s drive to further penetrate the UK and European markets. The initiative was developed with creative agency Elvis and includes a partnership with Snapchat. In […]
Guardian Jobs is launching a new marketing campaign to highlight its rebrand and unique values-led offering for recruiters and job seekers. The campaign seeks to highlight how Guardian Jobs’ unique portal helps clients find the right people for roles. Guardian Jobs is rooted in deep specialism across multiple sectors, attracting established and growing job seekers […]
INVNT, the global live brand storytelling agency, has bolstered its offering with the launch of HEVĒ, a collaboration agency dedicated to crafting ‘Performance Content’ that is narrative-led, innovation- inspired, data-fueled and designed to deliver higher levels of engagement and value for its partners. Two-time Emmy and three-time Webby award winner, Chris Hercik, will lead HEVĒ […]
Creative communications group DRPG are opening four new offices, including Cologne, Illinois, Dublin and Belfast, increasing the groups locations to seven. The group has also announced a multimillion-pound expansion plan for 2019, this includes a 15,000 sq ft extension to the Worcestershire Global Headquarters, which will include digital design and motion graphics studios, a team […]
Since joining PrettyGreen to lead the Cadbury London 2012 Olympic account in 2011, Sarah Henderson has been instrumental in helping establish PrettyGreen as a leading independent Entertainment, Sport and Lifestyle PR Agency. Henderson said: “It’s an honour to step into the role of MD at such an exciting time for the business and in a […]
As Brits look to ‘go green’ in January, whether they’re taking part in Veganuary or simply looking for a healthier balance, Tabasco Brand is kicking off the year with a collaboration with Melissa Hemsley. Melissa shares her expertise on how to make nourishing and hearty dishes with a special-edition menu of healthy recipes, tips and hacks […]
Blackjack Promotions and Emirati people solution provider, Dulsco, have joined forces to launch a unique Middle East joint venture, Blackjack MENA (Middle East and North Africa) powered by Dulsco. The joint venture has been created to deliver 21st century staffing and experiential solutions for retailers and brands targeting both affluent Middle Eastern consumers and world travellers […]
The Mystery Shopping Professionals Association (MSPA) has appointed Jill Spencer as global chair. She is associate director of React CX, the UK customer experience specialist and has launched the ‘International Year of the Customer’. MSPA represents the worldwide customer experience industry. The 450 member companies’ services include customer experience strategy, market research, merchandising, private investigation, […]
Former CEO, EMEA, of The Leading Edge joins Hotwire to help company deliver powerful insight-led strategies, ideas and communications Hotwire, the global communications agency, has announced the appointment of Chris Paxton to a newly created role of chief strategy officer, beginning February 4, 2019. He was previously the CEO, EMEA of The Leading Edge, an insight […]
Innovative sampling and employee reward business gemsatwork expands its network to include 4 million consumers and 10,000 UK offices. gemsatwork is on a mission to challenge the face of sampling – and has announced that its network has grown to include four million consumers and 10,000 UK offices who can be reached through its innovative […]
With the number of vegans in the UK rapidly soaring into the millions, more and more people are looking to adopt a fully animal- friendly lifestyle. Introducing the ‘Vegan Manicure’ by Live True London. As part of Veganuary, Live True London are providing clients with revolutionary manicures using a range of luxury, animal-free products created […]
BeMyEye acquires Russian Image Recognition provider Streetbee from BeMyEye on Vimeo. BeMyEye, provider of crowdsourced retail execution monitoring services, has announced the acquisition of Russian crowdsourcing and Image Recognition provider, Streetbee. The combination of crowdsourcing and Image Recognition allows BeMyEye to launch Perfect Shelf, a game-changing retail execution monitoring product that enables Consumer Goods companies […]
Hammerson, the UK’s leading owner and curator of flagship retail destinations including Bullring, Birmingham, and Brent Cross, London, announces today that it has appointed Asset Space as a major partner for its highly successful commercialisation team. Asset Space will seek innovative businesses that offer unique and niche products or services which could be featured in […]
Zenith wants to make the world a more positive place. Blue Monday – the third Monday in January – is known as the saddest day of the year, so Zenith offices around the world worked together to bring happiness to their communities. On 21 January, Zenith encouraged its more than 6,000 employees across the network to […]
Yorkshire Water has launched it’s 2019 integrated blockages campaign by challenging hotspot areas to become blockage free. The campaign consists of outdoor and social advertising, a fleet of community engagement teams, interactive experiential events, an eight-foot-tall ‘Wipesaur’ and a community fund of £40,000 for the hotspot area that that has the lowest number of blockages […]
Dan James has been appointed as marketing director, which is a new role for the UK arm of Volkswagen Financial Services (VWFS). Dan joined VWFS in 2006 working within the marketing department and has since held a variety of roles within the wider commercial team, including marketing manager, product development and brand manager and most […]
Elephant Park, a partnership between Lendlease and Southwark Council to deliver a £2.3 billion regeneration project in Elephant & Castle, has announced that sustainable community food market operator, Mercato Metropolitano, has signed for 17,500 sq ft of retail, dining and social space to launch MM Factory, due to open in Summer 2019. As an anchor […]
Impact, a natively-integrated suite of products for fraud detection, marketing attribution and analytics, and creating and optimising performance partnerships, announces the appointments of ten new team members for its Customer Success management, business development, partnerships, enterprise sale and HR department. Sam Parker joins from Webgains as director of partnerships, to oversee the agency and wider […]
INVNT, the global live brand storytelling agency, has announced the opening of its second office in the APAC region – and eighth office globally – located in the thriving creative hub of Singapore. The move comes as the agency, which made its foray into the APAC region in October 2017 with launch of an office […]
Philip Morris International Inc has announced that its Mission Winnow initiative is expanding in 2019 to include the Ducati Corse racing team. Mission Winnow is a PMI-led campaign to raise global awareness of their passion and determination to constantly improve and evolve, as well as highlight the power of science, technology and innovation to build a […]
Thomas Cook Group Airline has appointed Leo Burnett Germany as its lead creative brand agency following a competitive pitch with four other agencies, including former lead agency, Jung von Matt/Spree. A new brand campaign, ‘Hello Holiday’ will support January peaks for the Group Airline. Leo Burnett will manage B2C and B2B campaigns for Condor in […]
The Market Creative has appointed Nicki McNamee as an account manager, strengthening its 20-strong team in Manchester. Nicki will join the company’s account handling team. As part of her new role, she will work on Silentnight and Aggregate Industries as well as support internal marketing activity. Nicki launched her career in London at agencies such as Live & Breathe and […]
Clarity, the Milton Keynes based integrated marketing agency, has announced the appointment of their new creative director, James Warfield. Following the recent appointments of Henrietta Cheung, business development director and Louise Coffey, people director, who between them bring 26 years agency experience, James will work with the wider creative department to oversee creative output across all […]
Highjam has appointed Chantelle Jones as an account director. Chantelle joins after a three-year stint in Shanghai. Prior to this she worked at iD, where she managed and developed the Nespresso account. Her appointment comes after several new account wins at Highjam last year. Chantelle comments: “I will be leading my team to deliver the best […]
Seven Dials marks 90 years of Agatha Christie’s iconic novel ‘The Seven Dials Mystery’ on 24 January 2019. In celebration of the famous book set within this unique London destination, Seven Dials will be launching secret book trail, with shoppers invited to discover one of the 90 books hidden within the area to pick up […]
The Bullring Estate, Birmingham’s iconic shopping destination that comprises the Bullring, Grand Central, and Link Street, has announced that cult-favourite series Black Mirror, in partnership with Netflix, recreated the iconic 1980’s game store from the choose-your-own-adventure drama Bandersnatch last week. The 1,196 sq ft Grand Central unit was chosen as one of two Bandersnatch pop-ups in […]
Premium out-of-home media owner Ocean has won an exclusive long-term contract with Southampton City Council to provide a 100 percent roadside, city centre large format advertising screens solution to the city. Following a competitive tender, Ocean will replace and upgrade the council’s existing roadside billboards with enhanced digital screens designed to grow council revenues, drive […]
Gumtree and Fold7 have launched their latest campaign ‘The Neighbourhood’s Good’, which encourages people to shop locally by focusing on the similarities between people in their local areas, and how the brand enables them to find things they need or would like to sell in their very own community. It plays up Gumtree’s greatest strength: […]
Channel 4 have unveiled their own ‘Brexit Bus’ ahead of the airing of Brexit: The Uncivil War, a new drama starring Benedict Cumberbatch. Styled to mimic the infamous Vote Leave campaign coach – the vehicle bears a new slogan – ‘Take back the remote control’. The promotional bus was unveiled in Westminster as part of a […]
The Gate London has launched its first campaign for Organix, the organic baby and toddler food snack brand, designed to bring to life the everyday moments of wonder that matter most to parents. The campaign, built around the concept of ‘Fuel their Wonder’, adopts an authentic and true to life tone of voice; acknowledging the […]
London and Manchester commuters were greeted with a ‘Mind-Blowing’ sight on their journeys to work this morning as commuters with wildly tousled hair and brightly coloured faces appeared across the city during the morning commute in a campaign for healthy snack brand Nākd. The unusually colourful commuters were spotted across the city waiting for buses, riding […]
Stagecoach, the Performing Arts school for children aged 4-18 years, has launched its new Doodles campaign: a quirky, light-hearted drive that repositions the brand and highlights its benefits for children beyond the stage. With leaflets, posters, online banners and social advertising all delivered by launch marketing agency Five by Five, Doodles’ creative has a serious […]
PR, advertising and events agency, Believe Advertising, has been appointed by Seiko, to manage publicity for the watch brand’s international surprise PR stunt with Novak Djokovic, held in Melbourne, Australia. Novak Djokovic, the top-ranked ATP star, took time out of his training schedule to meet his most challenging opponent yet – himself. The world’s number […]
Bethel Woods Center for the Arts (BWCA), a non-profit cultural center located at the historic site of the 1969 Woodstock festival in Bethel, NY, Live Nation, the world’s leading live entertainment company, and INVNT, a global live brand storytelling agency, announce Bethel Woods Music and Culture Festival: Celebrating the golden anniversary at the historic site […]
The Government’s Year of Engineering campaign, led by creative agency 23red, assembled Marvel Super Heroes in late December, including Iron Man and Hulk, to launch an exciting new partnership with the iconic comic brand. Young people are being encouraged to take the More Heroes Needed Aptitude Test to help them find out which Super Hero qualities they […]
Sicilian TV chef, and ex-co-star of Gordon Ramsay will be hitting the streets of London this Christmas day bearing gifts of pasta and authentic Italian Christmas cake – Panettone, for London’s growing homeless community. Working in the heart of the busy West End, the staff at Tasting Sicily Enzo’s Kitchen are all too aware that […]
An estimated 45 per cent of dogs in the UK show signs of fear when they hear fireworks – causing distress to owners and their families over the festive period. One possible answer could be a noise-cancelling kennel that uses similar technology to that found in cars and headphones to protect sensitive canine ears […]
Bompas & Parr and Captain Morgan rum are taking Londoners on a nautical adventure to an underground paradise: the Lost Lagoon. Launching from 1st February until April 7th 2019, the ticketed event will open in a secret subterranean central London Landsec- owned location and offer the chance to leave the dark, dank English winter and set sail […]
Innovative non-profit Tap London launches contactless giving initiative in partnership with the Mayor of London On November 28 non-profit organisation TAP London launched a new charity fundraising drive in partnership with Greater London Authority. Donation points emerged across Central London, including Seven Dials, in the heart of the West End. Tap London is a volunteer-led organisation, […]
Creative and media agency eight&four announces the appointment of Natalie Todd as content director. Todd joins from Cult LDN, where she led accounts in London and New York, including Amazon Fashion, Universal, Barbour, The Restaurant Group and COTY. The hire comes as part of the agency’s ongoing investment into analysts, storytellers and connectors. The announcement […]
Returning for 2018, Bailey’s Treat Stop arrives in London’s Covent Garden on December 7th to delight those in need of a spot of unadulterated Bailey’s Indulgence. The Alpine-themed bar hosts snug areas to sit back and enjoy your personalised Bailey’s drink made with Bailey’s Original Irish Crème, the Chocolat DeLuxe or the Bailey’s vegan option, […]
Seedlip, the world’s first distilled non-alcoholic spirit, has launched a pop-up shop and bar. Situated in a two-tiered space in London’s Mayfair, Seedlip’s General Store & Bar allows guests to enjoy a cocktail while Christmas gift shopping. In addition there is a full programme of creative workshops inspired by nature and the art of cocktail making. Curated […]
Huawei has opened the doors to its inaugural retail experience in Warsaw. Entitled the ‘Huawei Experience Store’, brand experience agency TRO is the creative brain behind the launch. The global experiential shop was appointed to design Huawei’s new generation of retail stores across Europe, following a competitive pitch process. Awarded the business off the back of […]
KP Nuts is launching the ultimate Christmas party jumper as part of its new campaign for the festive season. The KP Nuts Christmas jumper is adorned with packs of KP Nuts which can be torn off, enjoyed and then restocked when supplies run low. The jumper was showcased at a pop-up shop on Bateman Street, Soho […]
Rosie Holden, Karmarama’s former managing partner, will be joining Cake in early 2019 to spearhead its new leadership team alongside Executive Creative Director Shirin Majid, who joined earlier this year. It follows the recent departure of CEO, Adrian Pettett and MD, Jim Dowling. Holden will take over as Managing Director of the sports and entertainment […]
Dare presents: Slay Bells from Dare on Vimeo. Experience, brand and engineering company Dare is putting a twist on the traditional Christmas this year with the launch of its interactive web app, SlayBell. Visitors to thisisxmas.com are encouraged to group together with friends and colleagues to form a handbell choir, using nothing but their phones. […]