Initials, the independent creative agency, has launched a new integrated campaign for Lactalis brand ‘President’. Due to run for the next 8 months, the activity centres around three new idents for the brand’s Come Dine With Me sponsorship, premiering on Channel 4. Wider campaign elements include digital out-of-home at key locations across the UK, alongside online activations […]
Lidl brought their giant Bag for Life to Manchester’s Food and Drink Festival from September 28th to October 2nd. Their Giant Bag for Life commanded the attention of passers-by and helped them drive consumers into their French Wine Tour tasting event. The appearance in Manchester is the first of a number of locations for the […]
English National Ballet, the Marylebone Cricket Club (MCC) and the Chelsea FC Foundation, will be amongst 1,000 groups up and down the country who will stage free events on October 7th to help combat social isolation amongst older people as part of a national initiative. Now in its seventh year, Silver Sunday, which originated in Westminster, is an […]
Content creation and marketing agency, Studio Black Tomato, has launched their first campaign for American Airlines – ‘The Best of Both Worlds’. The aim is to educate high net worth Business Class travellers in London on the new partnership between British Airways and American Airlines. The partnership on flights across the Atlantic will enable coordinated routes […]
Tough Mudder has appointed Sports PR agency PrettyGreen as its retained UK PR agency. Founded in 2010, Tough Mudder is the premier challenge series in the world, inspiring more than three million participants worldwide to take part in the ultimate muddy adventure. The Tough Mudder event series boasts both non-competitive challenge and competitive race courses, across eleven […]
Nicole Gad joins brand experience agency 2Heads as their Senior Group Account Director. Nicole brings over 15 years’ management and event experience across sectors and media platforms, including her most recent positions as Group Account Director at NCompass International. This comes at an exciting period of growth for 2Heads US following a number of business […]
Indoor climbing operator Rock Up has opened at intu Watford as work completes on the £180 million extension to the shopping and leisure destination. There are 27 climbing walls within Rocks Up’s 8,450 sq ft space close to John Lewis, with some towering over eight metres tall, as well as a softplay area, café and […]
PSI, Posterscope’s international division, and Vizeum have deployed a special digital out-of-home (DOOH) experience for The North Face to bring the launch of The Pinnacle Project to life in London. The project launched with a Mountain Festival in Val San Nicolò in the Italian Dolomites where The North Face revealed the company’s most iconic mountain […]
Blue 449, MPL, Posterscope, and Taxi Media have rolled out a campaign to launch the new Aura Mugler Perfume range that sees a fleet of specially wrapped, glittering green taxis hit the streets across five key cities The glitter and gloss vinyl wrapped taxis are part of a wider social influencer campaign that will give […]
Burberry and global beauty company Coty have enlisted content experimenter Unit9 to amplify the fashion label’s ‘Her’ fragrance and new identity through tech-led installations and applications for use across the brand’s worldwide stores. The first project is an AR Mirror where shoppers can see themselves interact, in real-time, with Burberry’s iconic ribbon. Up to three people at a time can […]
Jackie Fast was announced alongside a new batch of ambitious entrepreneurs for the hit BBC realty TV show The Apprentice. Last year the popular show saw an average of 6.5m people tune into the final and is one of the highest rated reality TV shows in Britain. This is the first time in 14 seasons […]
Julius Meinl is set to launch its annual Meet With A Poem campaign in cafés, restaurants and hotels globally this World Coffee Day (1st October) in a bid to help people harbour meaningful connections via poetry in an increasingly digital world. Taking place in over 25 countries – from Austria to China and the United […]
Following the 2017 BE Connected launch, the 2018 BE Connected Awards reshaped with short sharp shortlists so that we could bring them in as a supplier connected award subset presented on the FMBE awards evening Paring the BE Connected categories down to shortlists of 1,2 or 3 contenders means that these awards in the following […]
Arena is to deliver turnkey event services for event infrastructure including scaffolding, structures and furniture at The 2018 Ryder Cup, held between 25-30 September at Le Golf National, Paris. It will be the eighth time Arena has provided its services to The Ryder Cup. Arena Scaffolding delivered the first of 180 trucks of equipment in […]
Integrated advertising and marketing agency bigdog, has announced that it has been appointed by leading international garden care company, Evergreen Garden Care, to develop communications across their portfolio of brands through key markets in 2019 and beyond. The appointment follows a competitive pitch. bigdog will work with Evergreen Garden Care across market-leading brands like Miracle-Gro, Fertiligène, Substral, and Roundup through markets in Europe and Australasia, […]
Hello Kitty will be taking over Bubblewrap Waffle in Chinatown, London offering customers limited edition merchandise and an exclusive Hello Kitty Bubblewrap Waffle until the end of September. The Hello Kitty Bubblewrap is made with a Red Velvet waffle base filled with Rose and Strawberry Gelato and topped with Whipped Cream, Chocolate Sauce, Fresh Strawberries and a […]
Multi-brand marketing agency Grocery Gurus launched details of their new £4 million 2019 Together Is Better shared grocery brand experience campaigns programme on Monday 24thSeptember 2018. Based on major grocery category or at-home occasions the individual campaigns cover areas as diverse as BBQ, Cocktails, Lunchtime, Breakfast at Work, Free From, Wine, Ales Beers & Cider […]
Virgin Holidays launched the first ever Thameside ball filled pool. Filled with over 140,000 reusable colourful balls, the swim spot opened its lanes to kids and adults as Virgin Holidays encouraged Brits to ignite the spirit of adventure into their lives and see the world as their playground. Olympic diver Tom Daley was first to […]
After the recent news of Coty appointing independent creative agency Initials, the agency’s first campaign – Match Perfection – is now live. Following the launch of Rimmel London’s Match Perfection extended foundation range at the beginning of the year, Initials worked closely with the beauty brand on a fresh resupport campaign designed to turn the […]
SpaceandPeople FMBE Best Use of Space Award Supported by £25,000 value first prize from Network Rail The Best Use of Space award has been brought to shortlist stage with 8 finalists still in the mix of the prestigious award and Network Rail’s exceptional prize. The shortlist was a tricky one to get onto […]
Behavioural communications agency HeyHuman is launching a nationwide sampling campaign for Green and Black’s to promote the brand’s recently introduced range of luxury, bite-sized chocolates, ‘Velvet Fruit’. The sampling campaign will invite consumers across the country to taste the smooth and fruity dark chocolates from the comfort of a velvet tasting chair, where they will […]
Ten year Tiana is to become the first ever British Kid’fluencer to open her own shop. A pop-up shop in Birmingham’s prestigious Bullring & Grand Central is set to create excitement next weekend as one of YouTube’s most-watched children launches the first ever branded store in the UK. The pop-up, open on Saturday 22 and […]
Jonathan Hills has moved to the UK following six successful years with Arena Middle East & Asia to become Head of Structures and Ice, effective 18thSeptember 2018. He has 20 years’ experience in the events and temporary structures sector spanning across four continents delivering prestigious special projects and overlay. Jonathan has been an integral part […]
Award-winning entrepreneur and celebrity chef, Levi Roots, addressed retailers and local businesses on 17 September at Meadowhall, as part of Welcome to Yorkshire’s ‘Start up to International Brand’ Retail Masterclass. Several leading brands, including Topshop, Fula Flavour and Lottie Shaw’s, attended the event, hosted by Meadowhall to hear from Dragon’s Den entrepreneur, Levi Roots, famous […]
Eschewing traditional TV and press executions in favour of a sustained campaign of strategic activations designed to increase footfall, the new positioning zeroes in on fashion’s ability to empower women through expressing individuality and enabling possibilities. After kicking off in early September with a high-profile month long rebrand from Harvey Nichols to Holly Nichols, the […]
Organisations with field sales & marketing and brand experience are invited to bid for opportunity to change countless lives as part of a new strategy to attract more young people to participate in the NCS programme Procurement process begins September 2018 with contracts awarded in 2019 for delivery from 2020 Contracts available in London, the […]
INVNT, a global live brand storytelling agency, announces the continued expansion of its team with the appointment of Brea Carter to the newly created role of director of PR and marketing. Based out of INVNT’s Sydney office, which was launched in April this year, Carter will be responsible for leading the company’s PR and marketing […]
New technology that lets people compete in giant video games whilst they shop is being showcased by shopping centre owner intu and big screen specialists ADI this week. Attendees of retail property conference Revo will be able to take part in a series of multiplayer games running on ADI’s massive 150 sq m 4K screen […]
Centaur Media, the team behind London’s annual Festival of Marketing, and James Grant Group have teamed up to bring a raft of household names to this year’s Festival, which takes place from the 10-11 October at Tobacco Docks. The first of the panels takes place on World Mental Health Day (9.15am, 10 October) and seeks […]
Promohire were challenged to transfer Ted Baker latest womenswear collection theme into a promotional vehicle to support the brand’s launch experiential activity. ‘Ted’s Botanical Taxi’ has so far toured select UK stores in Liverpool, Sheffield, Oxford and London. Two more dates are planned for the UK before the campaign travels to Europe. The exterior wrap […]
Derby-based Paskett Public Relations has won ‘Marketing Campaign of the Year’ at the East Midlands Chamber Business Awards 2018, after playing an integral role in promoting the record-breaking gold medal-winning garden for Hillier Nurseries at the RHS Chelsea Flower Show. Paskett Public Relations created the Memory Tree campaign, which formed part of Hillier’s exhibit, to […]
Seasoned field marketing expert, Dan Mayer, has joined leading retail display installation expert, CJ Retail Solutions, as its new field marketing business unit director. Bringing a wealth of knowledge to the role, Dan has worked on many strategic field teams in a range of sectors including food, technology, groceries, traditional high streets and retail parks. […]
M&C Saatchi is delighted to announce the appointment of Emily Hawkins as Group HR Director, starting in September 2018. Emily joins from Conde Nast Publishing where she held the post of senior HR business partner and head of employee engagement for four years. Prior to that Emily held senior positions at Hugo Boss UK & […]
GottaBe!, an independent marketing agency specialising in field, experiential and ethnic marketing, has launched an office in Central London. Thanks to continued growth and a number of new City based clients, the agency decided to pick London as their second home in the UK. Tomasz Dyl, managing director of GottaBe! Marketing comments: As we continue to […]
Shoclef Inc. has announced the international launch of Shoclef, the mobile app that is aimed to transform and redefine the status quo approach to consumerism. Shoclef users are given access to more than 150,000 cities worldwide to sell or buy products and services, showcase their talents live, and earn money, all in real-time through livestream. One […]
Julia Charles Event Management has designed, built and installed a ‘flat pack’ style re-usable bar for Dark Horse Wines to use at the Pub in the Park series of events – that concluded this weekend at Knutsford, Cheshire. The bar is made from old and new pallets to give a rustic but contemporary effect, with […]
Field sales experts McCurrach have become News UK’s new sales and support service across its 54,000 strong UK retail estate. News UK own the UK’s biggest selling print newspaper in The Sun, the fastest moving FMCG brand in the market. News UK also publishes The Times and The Sunday Times. As well as working with The Sun […]
The first phase of Icon Outlet at The O2, the 210,000 sq ft premium urban outlet being developed by AEG and Crosstree Real Estate Partners, will open on Saturday, 20 October 2018 at 10am. Coinciding with the announcement of the opening date, a host of additional brands have signed, including Cheaney Shoes, Hobbs, Phase Eight, […]
The French Golf Federation (FFG) and Provision Events (PVE) are making sure that visitors to Paris can experience the excitement of the biennial showdown between Europe and U.S.A without having to step inside the ropes of Ryder Cup venue Le Golf National. In the centre of Paris, outside the Hotel de Ville, home to the […]
David Charles Pearson has been awarded an Honorary Doctorate from the University of Hertfordshire in recognition of his significant career in, and contribution to, the marketing industry. Harpenden resident and former managing director of Sony UK, David was awarded an Honorary Doctor of Letters at a ceremony on Friday 7 September, held at St Albans […]
Brand experience specialist, BD Network, is spearheading a new experiential campaign to support the launch, and drive trial, of Arla Food’s new butter variant, Lurpak Softest. The touring activation is targeting time-poor office workers and professionals around the UK, showcasing the core benefits of Lurpak Softest – while also conveying the brand’s promise that shoppers […]
Häagen-Dazs is the first ice-cream brand to move into automated product delivery with its new mobile e-commerce technology ‘Häagen-Dazs NOW’. The service enables ice-cream to be ordered and delivered into the hands of consumers when out-and-about by using an innovative combination of proven mobile technologies. The brand trialed the service on Friday, 7 September 2018, offering […]
Centaur Media, the team behind London’s annual Festival of Marketing, and Market Research Society (MRS) have announced a partnership that will see the two organisations collaborate at this year’s festival – taking place 10-11th October at Tobacco Docks. MRS will run an event, open to their 5,000 strong membership base, on the opening morning of […]
Following a competitive pitch, L.K. Bennett, the British affordable luxury brand, has appointed Threepipe as its sole paid search and SEO agency to deliver further growth for the business. Threepipe will use its audience centric approach combined with LK Bennett’s rich customer data to drive efficiencies and grow the retailer’s loyal base. The partnership will support […]
Seven field marketing and seven brand experience agencies have been brought forward by the judges for this year’s Agency of the Year awards. In Field Marketing regular challengers and previous champions Field Sales Solutions, Logobrand, McCurrach and REL Field Marketing and joined by shortlist regulars, PRL Group. The list sees the return of Tactical Solutions […]
Splio announces the appointment of Charles Wells as chief marketing officer, underlining the group’s objective to develop its digital and international marketing activities. In the near future, Splio will also make additional announcements that reflect a focus on product innovation. “Charles Wells joined us to advance our C2B marketing vision,” says Splio CEO, Mireille Messine. […]
Starcom announces the appointment of Louise Peacocke as managing partner. Reporting to Hamid Habib, Starcom’s UK managing director, Peacocke will be a key member of the leadership team, where she will be responsible for delivering best-in-class products for the agency, leading senior relationships with top-tier clients and driving overall business growth for clients. Peacocke’s digital […]
Abercrombie & Fitch has opened its second UK location at intu Trafford Centre in Greater Manchester. The 5,554 sq. ft. flagship site is one of eight new prototype stores that have been completed since the initial launch of the design in February 2017, and only the second location outside of the US following an opening […]
Wasserman, the global partnerships and activation agency, is helping The National Football League take over one of London’s most iconic locations this Saturday (September 8), as it celebrates the start of the 2018 season with ‘NFL Kickoff on Piccadilly’. The free event will see Piccadilly closed to traffic as it becomes a hub of NFL […]
Jaguar has announced a collaboration with singer-songwriter ,Dua Lipa, to launch an integrated brand-building programme across Europe. The long-term, pan-European programme, will be rolled in over 15 markets across Europe including France, Germany, BeNeLux, Italy and Spain, and celebrates the brand’s SUV models, the Epace,F-Pace and all-electric I-PaceE. It kicks off with The Pace: Season One […]
Independent international media agency The Specialist Works has appointed Tim Neligan as managing director to lead the next stage of growth following the recent management buyout led by CEO Martin Woolley and COO Parry Jones. Neligan, most recently commercial director APAC & EMEA at Publicis Media’s investment arm APX, will help The Specialist Works develop […]
2000trees, the latest UK festival to go 100% cashless using RFID technology, has proclaimed the move a great success and credits its new system, provided by PlayPass, with improving the customer experience along with trading efficiency. Festival organiser Andy Rea stated: “2018 has been a momentous year for us with our move to cashless. It […]
Shortlists include 3-7 finalists dependent on the judges’ view of strength and depth in the category Field Marketing Categories A. SALES CAMPAIGN OF THE YEAR Box Marketing – Pernod Ricard Kellogg – Pringles McCurrach – Heineken REL Field Marketing – Dell REL Field Marketing – Logitech Retail Marketing Group – Panasonic Tactical Solutions – Duracell […]
O2 will be giving away more than half a ton of free sweets to thousands of people in London with a giant pick ‘n’ mix heading to the city’s South Bank. Sweet lovers in the capital are invited to come down and get their hands on their very own free bag of customised sweets to […]
Thousands of Meadowhall visitors are joining fellow fundraisers in engraving names onto a 2.4-metre high steel heart unveiled at the centre in aid of the British Heart Foundation. Created by artist Steve Mehdi, the Heart of Steel is part of the wider Steel Man project, a much anticipated 32-metre high future landmark that will be […]
Troxy has joined forces with DICE to become the world’s biggest mobile-only, and now tout-proof venue. The move to digital will put fans first by implementing DICE’s mobile-only tickets to stop reselling, as well as selling tickets through the night and allowing refunds up to moments before an event starts. The secondary ticketing market continues […]
Extended Deadline to noon on 19th September. SpaceandPeople, Network Rail and FMBE are proud to announce a new award, Best Use of Space that could see one agency and brand team £25,000 better off, by winning £25K of booking space at Network Rail Train Stations. The extraordinary prize can be redeemed […]
Polish online currency exchange and money transfer company, Conotoxia is announcing its new four year partnership with the Wales football team at the FAWales squad announcement at St. Fagans on the 29 August. This new partnership is a first in the UK for Conotoxia, who have recorded growth every year since 2011 — transacting $5 […]
Chang, Thailand’s fastest growing beer, has signed a three-year partnership with Leicester City as the exclusive Beer Partner at the King Power Stadium. Attendees will be able to enjoy award-winning Chang on matchdays from refurbished branded kiosks. Chang produces over 1.5BN litres of beer every year which is globally distributed to 50 countries. Edmond Neo […]
KineticX, the start-up incubator focused on emerging location technologies in the Out of Home (OOH) space and a division of Kinetic, has announced a strategic partnership with Strawberry Energy, a company at the forefront of the smart cities revolution, developing solar powered, urban furniture for sustainable cities of the future. The partnership will provide brands […]
From providing enthusiastic promotional staff for the meetings, incentive conferences and exhibitions industry to delivering bespoke entertainment, Benson’s Agency has been offering staffing solutions to the industry for 25 years. Working across a diverse portfolio, with a particular focus on motorsports, including the likes of Audi, Renault, Alpine, and Skoda, Benson’s Agency has been adding […]
The first shop to accept only digital currency will open this September in London to kickstart the launch of the capital’s Crypto Week. Both initiatives are the brainchild of the Reality Gaming Group, which has joined forces with Soho Radio and Jägermeister to give London’s consumers the opportunity to find out how to buy and […]
Campari Creates returns, presenting The Mostra – a unique experience that invites guests to step inside a Campari-inspired art installation. Designed by abstract artist Mark McClure, visitors will be immersed in a constantly shifting environment as they explore the installation, whilst enjoying Campari cocktail creations. Running from 18th – 30th September 2018, Campari Creates: The Mostra will be located on Dray […]
Experiential agency TRO worked with Tenderstem and Volvo at this years Big Feastival. Volvo and TRO helped festival-goers curate their own fun with exciting sustainable activities – all completely complimentary. Within the Scandinavian giant tipi tent, people powered their own disco for the ultimate dance party – the more movement the more energy produced. Families […]
Independent global creative agency Imagination has announced the launch of #BeeCause. The campaign aimed to raise awareness of the vital role bees play in human survival and provoke action among Londoners to help save bees via planting. Imagination’s Academy Project was formed to give the industry recruits a chance to design their own concept and deliver […]
Revlon have appointed Jackanory to develop and implement engaging experiential activations to drive trial and purchase of Juicy Couture’s brand new fragrance pillar OUI Juicy Couture. Tasked with bringing to life the OUI Juicy Couture concept centred around female empowerment and encouraging women to say Yes to things they believe in, Jackanory have created an […]
Launched by Thea Green MBE, Nails inc is an award winning nail brand famous for catwalk colour, fashion collaborations, innovative special effects and immaculate professional manicures. With nail bars all over the UK, Nails inc is now the UK’s number one nail bar chain. Nails Inc’s top team of technicians regularly work with celebrities and […]
Global logistics supplier, Suttons Group, has updated its brand identity. The new brand is an evolution of the old familiar gold laurel which has been updated with the chevrons replacing the wreath. The double-S is now modern, and the font is a clean and bold sans-serif. The new branding is being applied to all Suttons […]
Heath & Heather has announced the second phase of its bold new multi-channel campaign, Me to the Power of Tea. The biggest marketing campaign to date launches in conjunction with the brand’s latest expansion into Tesco supermarkets nationwide. This listing follows Heath & Heather’s recent distribution gains in Morrisons and Ocado as well as strong […]
Underlining its credentials as one of Europe’s most talked about cultural destinations, Printworks London has announced a talent-rich Autumn/Winter season. Printworks will host more than 25 events, welcoming the likes of The Black Madonna, Theo Parrish, Bugzy Malone, Bicep, Nina Kraviz, Chromeo and Deadmau5 with more nights and acts to be announced. Printworks opened its 3000 […]
To launch their new Cornish spiced rum in London, Dead Man’s Fingers is creating ‘SkullCuts’, a unisex barbershop specialising in ‘close to the bone’ styles and scalp treatments. Contrary to traditional barbers, who focus solely on hair, SkullCuts is designed to give both men and women the confidence to show off more of their craniums. […]
As Rafael Nadal served up a feast of fantastic tennis to take his 80th career title this week, Provision Events made sure that tennis fans at the ATP World Tour Rogers Cup could enjoy their moment in the spotlight off the court, while Rafa enjoyed his on it. PVE provided a specially designed ‘Speed of Serve […]
Independent international media agency The Specialist Works has completed a management buyout led by CEO Martin Woolley and COO Parry Jones. The deal sees ownership of the full-service brand response agency transferring to Woolley, Jones and their leadership team after buying out founder Jim Lewcock and family for an undisclosed sum. Their first act […]
Open for four weeks from Tuesday 14th August, the #carrythecup pop-up is a vegan coffee shop with an agenda. Located in the Lush Soho Studio on Beak Street, Lush in collaboration with Change Please will be offering free coffee, iced coffee or tea to anyone that comes in with a re-usable cup. With the launch of the pop-up, Lush hope […]
GMR Marketing has announced that it is strengthening its strategy group with the addition of two new hires: Barbara Carpenter, head of research, and Alla Dragoun, strategic planning director. “At GMR, we are bridging the divide between insight, foresight and action and adeptly moving between fast culture and slow culture—megatrends, macro trends and micro trends,” […]
Deliveroo is inviting Londoners to help recreate one of the most iconic images of the 20thCentury; Lunch Atop a Skyscraper, taken at 30 Rockefeller Plaza, during the construction of the Rockefeller Center in New York City, 1932. The brand, as part of its Summer campaign, is going to transform the photograph into the ultimate dining experience. […]
Next has opened one of its biggest stores in the UK as part of intu Merry Hill’s multi-million-pound transformation programme. The opening on Tuesday (14th August) comes ahead of owner intu’s plans to spend more than £100 million refurbishing the West Midlands shopping destination and building a major leisure extension. Work by intu and Next […]
Following a competitive pitch process, GetFeedback, the world’s fastest growing customer feedback solution for Salesforce customers, has appointed Threepipe. Threepipe will be managing customer prospecting and acquisition strategies in key global sales territories via display and social media channels. GetFeedback’s mission is simple: to help companies understand and improve their customer experience with mobile-ready surveys […]
Behavioural communications agency HeyHuman has been appointed by Merlin Entertainments as lead creative for a world-first conservation project for the Sea Life Trust. HeyHuman will deliver interactive, immersive installations that highlight the Sea Life Trust’s ambitious beluga whale project. It will roll out in seventeen different Sea Life centres across six countries including the United […]
Provision Events (PVE) has announced that it has been commissioned to provide the fan experience at the up-coming PGA Tour Champions Ally Challenge at Warwick Hills. The Michigan course, once home of the PGA TOUR Buick Open is known for its raucous crowds, particularly on the par three 17thhole, so where better to locate the […]
Carlsberg is opening the world’s first completely off-grid pub powered only by a waterfall. Six young people with no prior construction experience came together to build the pub, which is now bookable on Airbnb. Build the Danish way is a unique social experiment meets innovative design challenge created by advertising agency Fold7 in collaboration with […]
Basketball fans flocked to Westfield London over the weekend for NBA Crossover – a free exhibition which brought the music, fashion, art and entertainment of the game to life. Fans also have the chance to meet NBA player John Collins. The event, created to showcase the convergence of the NBA and popular culture, is taking […]
Marketing and PR agency Agent42 EMEA have announced they have been chosen by games giant SEGA Europe to be part of some of the biggest news in the world of gaming this year. Sports Interactive and SEGA Europe have agreed a licensing deal with the German Bundesliga – the league with the highest average stadium […]
A unique four wheeled West End theatre is opening this summer. London’s famed theatre district will host a play that takes place entirely in a car – with the cast sitting in the front seats and the audience in the back seats. The unique play in a car has been commissioned by car insurers MORE […]
Panasonic has announced that they have appointed REL as their new field marketing agency as of October 2018, as their successful five-year partnership with Channel Assist comes to an end. Channel Assist (CA) helped to grow and sustain a substantial increase in market share for Panasonic, across both Currys and John Lewis stores. During this […]
Ahead of the launch of Gymshark’s 2018 summer pop-up store in Birmingham, UK, the sportswear brand harnessed the power of live video streaming to social media with Grabyo, helping drive event attendance to a new record of just under 10,000 people. Gymshark delivered six live social video shows using Grabyo’s Producer product, with each Facebook […]
Benefit Cosmetics has joined forces with Alice Skinner and a team of street artists to create two inspiring murals. The artworks will celebrate the collaborative efforts of women, who support each other’s ‘brow-raising’ incredible actions and accomplishments – just like the very women who founded Benefit in 1976, Jean and Jane Ford. Alice Skinner, best […]
Worldwide Olympic Partner, Bridgestone, has teamed up with double Olympic gold medalist, Daley Thompson, to encourage people to keep moving and chasing their dreams, whatever their age with a pop-up gym on London’s Southbank which marks and celebrates the Olympians 60th birthday. The gym, which is open for one day only, will be located on London […]
Global brand experience agency TRO has announced two key senior leadership appointments. Former Chief Operating Officer Michael Wyrley-Birch has been promoted to Chief Executive Officer. Responsible for all TRO offices, Michael will continue to play a vital role in the wider strategy and leadership of the global agency, collaborating with Omnicom Group agencies internationally. Michael was […]
To celebrate Swiss National Day, on 1st August, Swiss herbal sweet experts, Ricola put on a performance in central London, as part of their ongoing ‘Be More Swiss’ campaign. Direct from the Swiss Alps to the West End, Ricola’s most prestigious musical maestros showcased their finest alphorn skills in Covent Garden. The Alphorn is a 3.4-metre long soft-wood […]
Audiology division of Specsavers tours UK offering free hearing checks and advice. This summer, people across the UK will be able to take free preliminarily hearing checks as part of a Specsavers roadshow, which goes on tour during July and August. Run by global brand experience agency Sense, the experiential campaign will raise awareness of […]
Hotpoint are teaming up with Jamie Oliver to challenge the nation to think differently about the Forgotten Food within their homes and are asking them to submit their own Forgotten Foodrecipe to Hotpoint to be in with a chance to win a place at the launch of the Fresh Thinking Pop Up Café with […]
St Martin’s Courtyard has announced that the first ever searchable and shoppable fashion store, WhereWolf, will debut its first pop-up shop in the UK at St Martin’s Courtyard, Covent Garden this summer. Located at number 6 Slingsby Place, WhereWolf is set to open its 1,700 sq. ft store for visitors from 3-15 August. Originally […]
Popping up at London’s Spitalfields Market on Friday 10th and Saturday 11th August, The Laughing Cow Snack Like You Café will offer a free personalised snacking experience. Designed to satisfy every snacking palate, the immersive two-day pop-up café will see visitors embark on a unique journey of snacking self-discovery, serving up free personalised snacks to surprise and delight. […]
CSM Live has named Stacey Knight as their new commercial director. In her new role, Stacey will be responsible for the coordination of all sales and marketing activities, with a focus on driving new business opportunities. “We are delighted to welcome Stacey to CSM Live and can’t wait to start working together on all the […]
In-house specialist Oliver UK is bolstering its creative team with three key hires: Kevin Bratley joins as creative director, while brother-and-sister duo Jade and Lee Trott assume roles as art director and copywriter respectively. All three will work across key accounts and report to Oliver UK’s ECD, Rob Kavanagh. Bratley will direct all integrated creativity across the […]
Gorilla Marketing & Events created a mobile sound system on a trike for streaming service Spotify’s appearance at Pride 2016, installed a larger and louder sound system for Pride 2017, and this year refurbished the trike and banners so it looked and sounded fabulous for Pride 2018.“It’s a great little project and we have loved working on it […]
Lendlease and Invesco Real Estate, the global real estate investment manager, have announced that Westgate Arcade in Queensgate Shopping Centre, Peterborough, has been celebrating its 90th anniversary this month. In collaboration with National Independent Retailer month, the arcade is celebrating by holding a competition to find the most exciting new independent business in Peterborough. Business […]
To help Brits celebrate National Prosecco Day, and start their evening in true Italian style, Aperol – Italy’s iconic orange bittersweet aperitif – is giving people the chance to receive an Aperol-ivery and enjoy their first drink of the evening delivered to their doorstep. Aperol-ivery winners can expect an Italian Aperol bartender’s arrival at their […]
Cake, the Havas owned brand experience agency, has created the world’s first train station micro-vineyard across train stations in London to brighten up commuters’ journeys. The micro-vineyard launched at Kings Cross Station on 17th July and re-appeared at Waterloo Station on 19th July, and London Bridge Station on 21st July and will be heading […]