Purity, the award-winning experiential marketing agency has announced its expansion into the US market. This exciting venture is bolstered by the appointment of Kathi O’Neil as Managing Director, US. O’Neil brings a wealth of experience to the team, boasting over 25 years of leading her own agency and working with prominent brands in the US […]
Live events and experiential experts TRO have partnered with sustainability consultancy, The Bulb, to help create a comprehensive sustainability strategy across the agency. The Bulb will work with TRO to assess and improve the environmental and social impacts of its daily operations. The consultancy will lead with a ‘people first’ approach, which aligns with TRO’s […]
Lo-non alcoholic booze increase by £3million in sales Y-O-Y during dry January Veganuary sales decline by nearly 10% in 2024 Retail data experts Reapp, investigate dry January and veganuary sales performance over the past calendar year Major brands selling lo-non alcoholic beers and ciders have seen Y-O-Y sales increase by 58% during Dry January, new […]
The UK’s leading mural-painting company Global Street Art have announced the appointment of Reg&Co and Rosendale Partnerships as the two partnership agencies who will secure partners for the second edition of the London Mural Festival. The second London Mural Festival, taking place throughout September 2024, will showcase exceptional street art mural artists from around the […]
Steve Wooldridge has joined brand fulfilment logistics and event support specialist e2b in the newly created role of Partnerships Director. Leaders in B2B, D2C fulfilment and storage along with tailored event logistics, sampling, co-packing and rework projects, e2b has 40 years’ experience working with FMCG brands. Woolridge’s 30+ years in the food service and hospitality […]
Live events and experiential experts TRO has bolstered its new business and marketing team to support the agency’s growth ambitions. For 2024, the agency is committed to enhancing its offering in line with the experiential channel’s continued evolution. To support this commitment, Rob O’Siochain, previously Senior Client Partner, has been promoted to a newly […]
Emirates and the National Basketball Association (NBA) today announced a multiyear global marketing partnership naming Emirates the Official Global Airline Partner of the NBA. The collaboration also makes Emirates the inaugural title partner of the NBA Cup, previously named the NBA In-Season Tournament, as well as the first-ever referee jersey patch partner of the NBA. […]
Sponsorship and brand partnership agency Reg&Co has announced its appointment to secure new partners in 2024 for two headline event activations across Grosvenor’s London portfolio , ‘Belgravia in Bloom’ and ‘A Summer of Sport.’ ‘Belgravia in Bloom’ is a free-to-attend spring flower festival offering visitors the chance to explore and discover a world of beautifully […]
A new Londis convenience store celebrated its official opening in Birmingham’s International Conventional Centre, set to serve the venue’s event footfall and thriving local business community, 19th January 2024. Karl Clark, Owner / Founder of Taylex Group and it’s subdivision, Taylex Retail, became the independent owner of the shop and oversaw the fit-out of the […]
Aimia Foods, the specialist manufacturer of dry, powder-based products, has launched ‘Isovibe’. Representing the latest addition to the world of sports nutrition, Isovibe’s fun and fruity Clear Whey Protein powders are now on shelves in B&M stores nationwide. Available in three juicy flavours in B&M stores now; Peach & Raspberry, Cherry & Apple, Lemon & […]
Unit9 – an established leader in creating trailblazing digital experiences for brands – is launching a dedicated spatial computing offering, called Spatial by Unit9, to help clients capitalise on the powerful new marketing opportunities that come from this evolving medium, propelled by the much-anticipated releases of Meta and Apple’s new spatial computing headsets: the Quest […]
Multi-award-winning creative brand experience agency N2O has won a five-way pitch to be announced as the rostered experiential agency for P&O Cruises in 2024. The agency will bring to life the brand’s tagline, Holiday Like Never Before, through a series of immersive experiences from this month, focused on brand awareness and lead generation. Speaking of […]
Leading events brands, Hedonist Events and Endpoint Creates, are thrilled to announce they have merged together to create a brand new operation. As of January 2024, the companies will be officially known as Impact Collective, evolving the two teams into a powerhouse within the industry. With a shared vision of delivering unparalleled experiences and a […]
Brand experience agency, The Park has welcomed three new members to strengthen its growing team. Yasmin Dankaro joins as a production assistant, following her time in marketing and content coordination. In her new role she will be supporting the agency’s production team with the planning and delivery of experiences. Karima Morsli has joined the award-winning […]
Sledge, the proudly employee owned, UK-based agency with a global footprint and expertise in live experience and film, today announces the appointment of Laura Chalcraft to the role of Operations Director, as it adds a new global client to its roster, and reveals details of its progress from an EOT and sustainability perspective. Chalcraft first […]
location:live (LL), a leading media and locations agency in the UK and Europe has announced its strategic expansion into Australia. This significant move follows a recent raise of expansion capital, and further adds resources to their ongoing international capabilities, to service clients and locations globally. The synergy between the Australian and UK markets, in terms […]
eXPD8 has announced that after successfully supporting The Entertainer with a year-long trial in selected Tesco stores, they will become The Entertainer’s key field marketing partner across the Tesco UK estate. Tesco and The Entertainer have recently announced they are extending their partnership to cover the entire Tesco UK business, and the Republic of Ireland from March […]
Retail data experts Reapp are dramatically redefining their product lineup as part of an ongoing £7 million investment into tech and AI to become the ‘ultimate FMCG toolkit’ for major brands. Carving out a new space in the field marketing sector, Reapp’s new products are covering more bases than ever before and through AI innovation […]
Red Bull has tasked its experience agency, We Are Collider, with designing, delivering and managing League of its Own: the brand’s biggest European esports tournament to-date. Taking place on 9 December 2023 at The Velodrome in Berlin, the event – which sold-out in under two hours – was a unique celebration of esports that saw […]
To celebrate the holiday season, Kate Spade New York has unveiled a show-stopping, 10-metre tree made of branded gift-boxes located in London’s Waterloo Station. Positioned at the heart of one of the city’s most prominent locations, the immersive experience invites London to spread joy, welcoming one and all to celebrate the holiday season. The sculpture […]
N2O is delivering Tesco’s Christmas Markets for the fifth year in a row, extending the free experience across more locations than ever before Traversing towns and cities with varying levels of Christmas spirit, the locations we chose for the Markets this year are based on research conducted by N2O’s Strategy Team, looking at factors such […]
Amelia Shepherd, most recently MD of experiential marketing agency TRO, is joining Wonder, the business campaigns and experience agency whose clients include Google, Canva and Visa, as Director of Growth. Amelia’s role will involve driving Wonder forward by unearthing new opportunities while helping to further build the agency and its reputation. Working closely with […]
Jim Beaty, farmer, in front of a ‘Welcome to Weetabixshire’ sign which has been erected in the Northamptonshire town of Burton Latimer to mark the new proposed county lines of Weetabixshire. Picture date: Tuesday November 14, 2023. Photo credit: Michael Leckie/PA Wire Makers of the nation’s favourite breakfast cereal* are petitioning to create a brand-new […]
Marriott Bonvoy has signed as the official hotel partner to Kingdom of Winter ahead of the inaugural event in ExCel London which opens on 8th December. Within the partnership agreement, the Kingdom of Winter is offering free entrance to Marriott Bonvoy members. The deal was brokered by sponsorship and partnership agency Reg&Co. Marriott Bonvoy has an […]
Sponsorship and brand partnership agency Reg&Co have announced their appointment to secure new sponsors for the Climate Creatives Challenge. The Climate Creatives Challenge includes a biannual international design competition, supporting new and novel approaches for communicating the impacts of climate change and the benefits of mitigation, adaptation and resilience. To encourage different types of creative […]
Walsall is the UK area that is most worried about the cost-of-living crisis, according to a new study that measured average monthly search volumes for terms related to the crisis. Bath ranked in second with 333 monthly searches per 10,000 people. With just 68 searches per 10,000 people, Wakefield is the area least worried about […]
Creative brand experience agency, N2O, has launched N2O Talent – now housing social media, influencer marketing and talent management under one roof to provide brands with a complete social media solution. Born from the huge success of the agency’s award-winning social media and influencer marketing service, N2Ocial, N2O Talent offers brands a diverse talent roster […]
The Bold By Design online showcase is a new feature on the FMBE website that is created to be a home of excellence in FMBE design on the Internet. The showcase champions experiential and immersive design for events, retail, exhibitions, roadshows or immersive experiences. >>> BOLD BY DESIGN – SHOWCASE <<< At FMBE Awards 2023 […]
The Waitrose Winter Food and Drink Festival is returning between 24 and 26 November 2022, with an even bigger festival that, for the second year running, takes place at London’s Tobacco Dock. Featuring many new experiences, the festival has evolved by placing a greater emphasis on Waitrose’s own-brand festive food, while expanding to host hundreds […]
The 2023 FMBE Awards were presented tonight at Ascot Racecourse by the wonderful actor and comedian, Kerry Godliman. Notable winners on the night saw FM Agency of the Year landed by Tactical Solutions for the first time, a marker for the agency that counts Mars Wrigley as a leading client and was acquired by Dee […]
FMBE Awards is pleased to announce that spatial intelligence business Meshh is the sponsor of this year’s Immersive Event (Mass Consumer) category. Meshh is a leader in the field of location-based intelligence and helps event organisers, venues, retailers and brands to measure engagement and interaction in their physical spaces in order to deliver a more […]
Frank’s Big Tour Of England (Big TOE) is a Frank Publishing legacy project that gets underway at FMBE Awards 2023, Thursday 9th November 2023. The project is a running 2000-mile tour of England in July and August 2023 coupled with FMBE industry events en route. The 62-day Tour visits every cathedral city in the UK, […]
FMBE Award’s famous Operational Success category will be sponsored this year by industry goto logistical experts Promologistics. Promologistics excels in providing brand clients and experiential marketing agencies with specialised logistics, warehousing and fulfilment services. The award will be presented by Jonny Lamb, MD of Promologistics. The Operational Success category is famous for its amazing ‘make […]
The O2, the popular live entertainment, leisure and retail destination, has today announced that it is now an official member of the Hidden Disabilities Sunflower. The venue, which is the first UK arena to become a fully-fledged member of the Sunflower, is proud to reveal that its catering partner Levy UK + Ireland, and security […]
Marc Jacobs’ resort collection lands in London in the brand’s first UK pop-up store, an entirely mirrored box located in Covent Garden’s historic piazza. The new campaign, featuring Kim Kardashian, dominates the nearby underground station, while a nine-foot-tall silver tote bag swing serves to signpost the pop-up. Impossible to miss, the specially built space is […]
Multi-award-winning creative brand experience experts, N2O, are delivering an immersive retail experience for Barbie, placing play at the forefront. The experience will promote the launch of Barbie POP Reveal, showcasing the new product’s key features: unboxing, scent and unique play. A Barbie ‘play roundabout’ will have four zones, each themed to the brand-new product line […]
FMBE Awards is pleased to announce that Elevate Global is the supplier sponsor of staff to the event for the second year in succession. The Elevate team will take on all the hosting duties of the event alongside the FMBE team. The agreement comes after outstanding feedback for the hosting of last year’s event, which […]
FMBE Awards is pleased to announce that its new People Powered Award has been sponsored by HEL’s. The awards are to be presented on Thursday 9th November 2023 at The Pavilion Ascot. The People Powered Award is a key new award for the event that has, as its focus, the most important part of any […]
This November, Pandora is excited to welcome consumers to an immersive new pop up experience in central London. Situated on the South Bank, near Tower Bridge, Pandora has worked with creative agency, Backlash, on a unique activation which has been inspired by Pandora’s holiday campaign, Loves Unboxed. The ‘Art of Loves’ pop-up, which will be […]
SpaceandPeople announces lead sponsorship of FMBE Awards including collaboration with Network Rail to award £25,000 worth of space to the winner of the flagship brand experience category SpaceandPeople are pleased to announce lead sponsorship of the FMBE Awards for the second year running. Taking place on the 9th November at Ascot Racecourse, the FMBE Awards […]
St Andrews Links Trust has appointed sustainable water and purification experts Bluewater as its Official Hydration Supplier to provide a next-generation drinking water solution for golfers and visitors to the Home of Golf. The pioneering agreement will see Bluewater, a global leader in sustainable water purification and beverage solutions, provide purified drinking water across the […]
Thermos UK has teamed up with The RFL and the England men’s, women’s and wheelchair Rugby League teams and coaching staff for the up and coming Autumn Internationals and supplied them with the new Icon Series of insulated bottles and tumblers. The Icon Series is a professional and rugged range which has just been launched […]
Roadshow Promotions, the UK’s leading provider of promotional buses, has teamed up with Verbier Ski Resort to bring a slice of Switzerland to London. Verbier, the renowned Swiss skiing resort, chose a double-decker promotional bus to help launch its “London’s Calling” winter campaign to entice city dwellers to experience a workcation from the resort and to the […]
The nation wants to speed up their cooking in an attempt to help lower their energy bills. Currys is on hand to help and are launching their first set of recipes that could save consumers up to £78 a month in energy bills due to the products used, created in partnership with food writer, Jack Monroe. 60% […]
Retail display business Silverpoint, is celebrating success as it supports professional hairdressing industry clients Procare and Dowa at the major trade exhibition Salon International, firmly establishing itself as a key supplier to brands in the sector. At the recent industry-leading show held at the ExCel London (14-16 October), Silverpoint revealed the UK-designed and manufactured exhibition stand for premium hair […]
The Royal Institution (Ri) has today announced a significant three-year partnership with CGI as the title partner to the Christmas Lectures. The partnership combines the pioneering spirit of science with cutting-edge technology and innovation, and provides valuable support for the Ri in delivering the Christmas Lectures. and its wider charitable activities. The partnership was secured […]
To mark a new stage of growth and expansion, Impact Field Marketing Group has changed its group name to Marvesting. The group, which has recently acquired a new company, P&R Visual Merchandising in the Netherlands, is distinguished from its French subsidiary, Impact, The change solidifies Marvesting’s position as a European leader in omni-channel commercial and […]
CeraVe is opening its doors for the first time in October for a “Back to School” themed pop-up to help educate consumers on the CeraVe skincare portfolio and medical approach to great skin. The immersive pop-up will feature various high school-themed spaces including a ‘Cleansing Lab’ where attendees will learn about their skin type, the […]
[photo credit: Story Picture Agency – supplied by Nobull Agency] This week, travellers at London’s Kings Cross Station were greeted by the waggy tail of a larger-than-life canine commuter called ‘Max’. Max, the holographic virtual Labrador, was let loose by the UK’s no.1 vet-recommended joint supplement brand, YuMOVE, to help educate the capital’s human commuters […]
Award-winning creative brand experience agency, N2O, is set to captivate shoppers this Halloween with the Trail to Treats touring roadshow, born from the retailer’s new Halloween toolkit. This engaging event will reach selected Tesco stores nationwide, designed as a way to bring the toolkit’s spooky characters to life with Tesco shoppers. Kicking off the retail […]
Standout Field Marketing has announced it has partnered with OPI to drive growth in distribution and stockists amongst professional salons in the UK. OPI (a division of Wella Company) is the #1 nail salon brand worldwide. They are committed to providing unlimited shades and the highest quality products, artistry, and technique. They describe themselves as being there […]
Global brand experience agency Nteractive has launched ‘Better Choices’ – a programme to help brands create sustainable live experiences by aligning their event activations with their corporate sustainability goals. Better Choices offers brands a comprehensive framework to understand and improve their sustainability performance and allows them to set a baseline for their current event emissions, […]
Multi-award-winning creative brand experience agency, N2O, has designed an immersive brand experience for Fruit-tella to drive awareness of its new product line with an engaging Halloween activity for families. Executed as part of the brand’s Halloween Hotel creative platform, which includes an Alexa Halloween Countdown Calendar, the Bluewater pop-up will immerse visitors in the World […]
Wasserman, a leading talent representation and marketing company, is pleased to announce the completion of its acquisition of CSM Sport & Entertainment. The deal will expand Wasserman’s service capabilities and geographic footprint in the sports, music, entertainment and culture industries. As integrations are ongoing, CSM will continue to operate as currently constituted and will formally […]
Purity, a leading experiential marketing agency, has announced a rebranding and expansion initiative, marking a significant shift in its positioning in the experiential industry. In a post-pandemic world where AI and the Metaverse is taking center stage, Purity is charting a new course by emphasising the power of authentic, live brand experiences that connect with human nature. With the […]
“Alproworld: Your Alprolicious Breakfast Adventure,” is immersive experience that is designed to captivate the hearts and taste buds of “curious waverers” and “thrifty fad followers” in their quest to discover the best tasting plant-based options, particularly at breakfast time. Alpro, a brand renowned for its commitment to quality and taste, sought to connect with consumers […]
Award-winning creative brand experience agency, N2O, is activating two campaigns to inform consumers about their particular skincare needs. The La Roche-Posay Effaclar experience at Westfield White City (7th to 10th September) featured full-range demonstrations targeting those with blemish-prone skin and showcasing their Effaclar Spotscan diagnostic tool, an AI service developed with dermatologists to help customers […]
Experiential design agency Imagineerium has announced new ownership with Natasha Mortimer taking ownership of the company and becoming Managing Creative Director. Joining forces with Mortimer is a powerhouse of female talent, with Sarah Pugh as Associate Managing Director and Carita Middleton as Associate Creative Director. Imagineerium creates daring brand spaces that captivate audiences through bold […]
Compare the Market has created a brand experience to celebrate the latest addition to its furry family: the well-intentioned but mishap-prone Carl the Wombat. Exposure devised and delivered the activation, including PR and experiential production. Running from 12th to 18th September, the B&Burrow experience in Somerset’s The Little Shire was open to influencers, press, and winners […]
FMBE Awards 2023 has been through a typically exacting process to create this year’s shortlist of finalists. The awards event is now open for table and seat bookings on a first come first served basis, with first booked tables taking priority positions. We will be celebrating this industry at The Pavilion, Ascot Racecourse, Thursday 9th November 2023. As […]
Visual artists will take over Hox galleries across Amsterdam, Barcelona, London, Paris and Rome as part of the Bombay Sapphire Saw This Made This campaign, transforming the spaces with creative art installations, complemented by innovative gin cocktails, from the Hoxton bartenders. Bombay Sapphire and The Hoxton will be coming together to bring an exciting addition […]
Reyka vodka – with help from its creative agency, Exposure – created a little piece of Iceland in Manchester with the Fire and Ice Oasis experience, which ran at The Oast House across the weekend of 9th and 10th September 2023. The experience further builds brand awareness and trial by enticing ‘curious 25 to 40-year-old […]
Retail design, manufacture and installation specialist Silverpoint, together with their client Kamado Joe are celebrating the overwhelming response to the brands presence at Big Feastival held recently at Alex James Farm in the Cotswolds. As part of a packed summer event schedule, Silverpoint delivered the perfect solution for Kamado Joe client, Little Viet Kitchen […]
Parents are facing more pain at the start of the new school year with new data revealing the price of lunchbox essentials have leaped by 20% in the past twelve months. The latest analysis from retail data experts Reapp shows that bread, yoghurt and biscuits have seen price hikes across the board in the nation’s […]
View the new Travelodge adverts here Ad One and Ad Two Travelodge, the UK’s first budget hotel brand, today launches a new multi-million pound integrated advertising campaign, which celebrates the company’s role as the ultimate enabler of the great value getaway – helping millions of people to get out there and do their thing, whether […]
Fully established as a legal entity in the Kingdom of Saudi Arabia, global crewing specialist Showforce, a division of the Spendlove Group, has announced ambitious plans for expansion in the country. The company has opened an office in Riyadh with business development manager Zachariah Smith relocating to spearhead the operation. Initially accompanied by experienced members […]
Roadshow Promotions, the promotional bus company, has announced the launch of a fleet of Modular Promotional Buses. This new offer is set to transform the way organisations execute their marketing campaigns, providing flexibility, cost savings, and immersive brand experiences for promotional bus tours. Traditionally, preparing a bus for a promotional or educational tour has taken […]
Exposure has helped Clarks Originals mark the launch of its latest collaboration – the Kurupt FM Wallabee Boot – with a brand experience that saw customers party with the eponymous West London garage-crew, Kurupt FM. Taking place on Thursday 24th August at London’s iconic venue, The Social, the experience celebrated the collaboration by featuring Kurupt FM […]
Cost of multipack rockets from £4 to £8 in 12 months, Reapp reveals The price of alcohol-free beer in the nation’s supermarkets has almost doubled in a year, shocking new data reveals. A multipack has rocketed from £4.28 in June 2022 to £8.13 today – a rise of more than 90%, retail data experts Reapp […]
Photography: River Thompson, with permission from Sense Fulfil, the vitamin and protein bar brand, is on a mission to help festival-goers to snack and refuel more healthily, whilst maximising their enjoyment of both flavour and fun. Working with global brand experience agency Sense, Fulfil heroed their ‘Life’s Wonderfuel’ campaign through experiential activations at Boardmasters that […]
Haribo, the nation’s leading sweet maker, has officially launched the ‘Hide n Seekers’ experience at Bluewater Shopping Centre in Kent, featuring the UK’s largest ball pit. Live for 21 days over four weeks, the experience is completely free for fun seekers young and old, providing an exciting, budget-friendly summer day out. In its second year, […]
Thayers, a witch hazel championing natural remedy health and beauty brand, has popped up with a bright red look in two London locations. The brand, which was bought by L’Oreal in 2020, is unveiling its new messaging to consumers in a campaign created by agency Backlash. The non-alcoholic witch hazel formula is clinically proven to reduce […]
Photography from Elrow by Everynight Images Purity, the experiential marketing agency, is thrilled to announce the creation and production of the Malibu Confession Booth. This unique experience, developed in collaboration with Pernod Ricard UK, perfectly captures the essence of Malibu’s “Do Whatever Tastes Good” campaign for summer 2023 and beyond. Pernod Ricard briefed the team at Purity […]
Images: London Event Photographer, Kevin Moran To celebrate Nissan’s participation in the ABB FIA Formula E World Championship and the highly anticipated final races of the season at ExCeL London, Nissan is bringing a Formula E festival to London’s vibrant Covent Garden. The Nissan ‘Feel Electric Festival’ will transform the area into a Japanese-themed garden with […]
Research released today by Nuffield Health reveals that over half of parents worry their daughters do not get enough exercise with 44% of parents have also admitted to making an excuse to get their daughters out of P.E lessons. Nuffield Health’s latest research also reveals one in three (30%) parents are not very active and […]
Sense, the global brand experience agency, today announces the launch of its latest experiential activation campaign for Mitchum, one of the UK’s leading deodorant brands. The experience is centred around ‘Fresh Factory’, an interactive space that brings the range of invigorating Mitchum scents to life. The campaign will kick off on the 21st July at […]
Full-service event company, Creation, delivered an iconic, multi-tiered hospitality activation for Red Bull at this year’s British Grand Prix Weekend at Silverstone, 4th-7th July. Red Bull Pole Position set out to create the ultimate hospitality space, breaking the mould of existing hospitality offerings to become the go-to Formula 1 destination. The evolving, multi-use activation entertained high profile celebrities, customers, […]
Outdoor advertising media owner 75Media is celebrating 800% growth in its premium large format Rise network whilst also announcing the launch of a new headline site in the heart of the Midlands. The brand new, double-sided DM6 site at Spaghetti Gateway, Birmingham, is the latest addition to 75Media’s Rise network: a collection of DM6 and D96 […]
For the ninth consecutive year, Chiquita is participating in the London bus campaign to bring back its iconic yellow banana buses to London this summer. The seven, fully-electric buses will run along central and high-pollution transportation routes from the beginning of July to mid-August, helping to reduce CO2 emissions and air pollution while bringing some […]
As the oldest and most renowned tennis tournament in the world, Wimbledon holds a special place in the hearts of sports enthusiasts and brands alike. This year marked a significant milestone for Elevate, a leading event staffing agency, as they provided their talented event staff for major activations at and during the Championships at Wimbledon. […]
The Aldi Swing Ball Championships in SW19 was open from Monday to Friday on week one of Wimbledon and courts were free to book Guests booked a 45 min game via Eventbrite Aldi’s pledged savings of up to 90% vs Wimbledon prices, with drinks and strawberries on offer at the event Aldi brought swinging, good […]
Wasserman, a leading talent representation and marketing company, has entered into a definitive purchase agreement to acquire CSM Sport & Entertainment. The transaction is expected to close in the third quarter of 2023.
Taito, in partnership with Google, has worked with global production and innovation studio Unit9 to reimagine the iconic arcade game “Space Invaders” for today’s digitally-connected world. Forty-five years after its initial launch, the 8-bit game has now been evolved into an immersive augmented reality experience where players put their skills to the test to defend […]
GottaBe!, the award-winning marketing agency, today launches its latest campaign for Severn Trent titled “Be a binner, not a blocker”. The campaign aims to help communities look after their properties by raising awareness about the importance of avoiding drain blockages. The campaign will highlight the 3 P’s – pee, poo and paper – which are […]
Functional mushroom brand Dirtea has been using a newly made sampling truck to serve up samples of Mushroom Matcha Tea around Wimbledon. The team at Link Communication created the vehicle from scratch in time for the championships, converting a second hand grocery delivery van and turning it into a high specification sampling truck. For a […]
Creative communications agency, dentsu, has chosen spatial analytics specialist, Meshh, to deliver the data and analytics for the 25-date Nivea Sun and Cancer Research UK summer tour for the third year. The tour will reach 14 locations in the UK, including several Race for Life events, and concluding at the Victorious Festival in Portsmouth on […]
Price rises appear to hit demand across a host of products associated with Wimbledon, retail data expert Reapp reveals Tennis fans have turned their back on traditional Wimbledon afternoon tea treats with sales of gin and jam plunging during this year’s tournament, data shows. Analysis by retail experts Reapp reveals that sales of jams and […]
Following 2022 FMBE success, and driven by ongoing expansion, Green Field Marketing has opened a brand new office in Victoria, London. Having previously traded as Contract People, and more recently PRL In-Market Solutions (NI), Green Field Marketing launched following a MBO in 2021. Well established as one of Ireland’s most successful Field Marketing companies, Green […]
Image: London Event Photographer, Kevin Moran NYX Professional Makeup has launched their limited-edition “Barbie The Movie” makeup collection in partnership with Warner Bros. Pictures and in celebration of the upcoming summer event film “Barbie,”in theaters this July. The new movie “Barbie,” featuring a star-studded international ensemble, will take audiences to the vibrant world of Barbie Land, […]
160over90 has acquired XYZ. XYZ, the London-based, full-service experiential marketing agency will expand 160over90’s capabilities and presence in Europe. Cultural marketing agency 160over90 has announced it has acquired London-based creative brand experience agency XYZ. With this acquisition, 160over90 further expands its global reach and capabilities, and welcomes the addition of XYZ Managing Director Will Mould […]
BBC Studios has created a touring Interactive Photo Booth Pop-Up to celebrate the launch of the BBC Earth Experience. The BBC Earth Experience is a majestic 360-degree audio visual journey that encourages visitors to step inside and explore iconic landscapes and connect with mesmerising animals from around the world and will be open at The […]
Tatcha and Space NK, together with agency Backlash have brought a Tatcha Forest Awakening pop-up to London. This one-of-a-kind, immersive greenhouse escape nestled amid the busy street. It celebrates Tatcha’s new Forest Awakening Body Collection. Throughout the pop-up, guests can discover Tatcha’s latest product innovations inspired by shinrin-yoku (forest bathing)— the Japanese ritual of connecting […]
Photo: Audience creates human connections. This picture is from Audience with Virgin Media in August 2022 Building human connection: The opportunity for brand experiences In its latest whitepaper, award-winning brand experience agency, Audience, discusses how our evolutionary need for human connection has resulted in higher demand for brand experiences in the digital age. The paper […]
Experience design agency Bompas & Parr presents a first of its kind think tank: ‘The Feel Tank’. The Feel Tank is a think tank with a heart, taste buds and an eye for the extraordinary. ‘The Feel Tank’ is a unique form of strategic futurism that harnesses the powers of sensory stimulation to unlock new […]
Sponsorship and brand partnership agency Reg&Co have brokered a ground-breaking partnership between Macmillan Cancer Support and Portsmouth City Council that will benefit communities in the south coast city. The cancer charity is set to become the new presenting partner for Portsmouth’s iconic Spinnaker Tower, which is owned by Portsmouth city council. The partnership will raise […]
The FMBE Awards 2023 will return to The Pavilion Ascot for its 19th anniversary edition. The decision comes despite selling out the venue early last year because the 2022 event received overwhelmingly positive feedback. FMBE Awards Director Frank Wainwright comments: “We’re excited to be returning to the venue this year. Second editions at a venue […]
Award-winning creative brand experience agency, N2O, is thrilled to support Tesco once again with their London and Brighton Pride activations. Featuring a DJ, stunning choreography and an army of LGBTQ+ colleagues involved in the big celebration, the truck will be adorned with the new Tesco Pride toolkit, based on the flowing colours of the progressive […]
Brits are opting for a ‘Big Night In’ more than ever as the cost of living crisis continues to bite, retail data experts Reapp reveals Star Wars: Vision and Star Wars: Young Jedi debuted on streaming service Disney+ on May 4. The following day (5th) saw the biggest sales volumes of the year for crisps […]
Award-winning creative brand experience agency, N2O, is set to deliver an experiential marketing campaign for Mentos at Barcode Festival this summer, designed to get attendees out of their comfort zone and embrace saying yes to something new. Bringing the Perfetti Van Melle gum brand to life at the grocery industry festival, the experience will focus […]
Champagne Nicolas Feuillatte is urging Londoners to raise a glass this summer as its ‘Unleash the Bubbles’ global campaign touched down in the UK capital. Hot on the heels of the Chicago leg of its world tour, Nicolas Feuillatte’s campaign – complete with an eye-catching Champagne cork bar and experience at Carrubo, Southwark St, from […]