New research reveals that only one in ten of all Superhero films have a female lead, and with brand-new episodes of The Powerpuff Girls on Cartoon Network, the ultimate sugar spice and all things nice squad  opened a Powerpuff Emporium in Central London, to celebrate kick-ass girls everywhere. Located in Soho, London – the three-day immersive experience, created by Produce UK for Cartoon Network in collaboration with Hope & Glory […]

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  On Tuesday 30th May, Lucozade Energy launched an NFC-enabled bottle that empowers Londoners to ‘Tap to Flow’ through the London Underground network. This is the first time in the UK an FMCG brand has delivered a contactless travel enabled product. Limited edition NFC bottles will be handed to commuters at Oxford Circus station during […]

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After worldwide media coverage, Burger King with agency Buzzman, decided to conform to the popular vote that chose King Philippe as the king of Belgium, winning with a slight majority. The results were close, but King Phillipe won by a 51% so Burger King removed ‘king’ from their logo as mentioned on its official facebook page

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The Vurger Co. and Tabasco will be serving up a vegetarian friendly burger at a one day event to celebrate National Vegetarian Week. On Friday 19th May, Londoners can stop by Bishops Square, Spitalfields Market and sink their teeth into a new culinary creation with the debut of “The Auburger”. Aubergine sales soared by 18% […]

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Brut, the men’s grooming brand, has announced the appointment of England’s Test captain, Joe Root, as its new ambassador. This year Joe Root will line up alongside England fast bowler Jimmy Anderson, who has extended his deal with Brut after a successful year in 2016. Root joins a list of sporting greats who have represented […]

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Hundreds of origami birds worth thousands of pounds have been folded and set free by intu across its 14 shopping centres around the country following new research revealing that unexpectedly finding money is the nation’s most joyful surprise. A team of experts spent over 130 hours folding hundreds of origami birds worth £10 each, which […]

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Jeep and Tough Mudder have put their expertise and innovation commitment to the test after partnering to create the first ever ‘Tough Mudder for Jeep’ to launch the limited edition Renegade Tough Mudder. To celebrate Jeep’s fourth year sponsoring the UK Tough Mudder series, Jeep released 100 of the special limited edition vehicles, which went on […]

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To celebrate 50 years of its iconic advertising slogan ‘Beanz Meanz Heinz’, Heinz has launched a Beanz Meanz Heinz pop up café in Dublin city centre. The ‘Beanz Meanz Heinz’ pop up café offers complimentary meals for fans. The free ‘Beanz Meanz Heinz’ Dublin café opened from April 24th at 33 Wicklow Street and remained […]

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New research released by Durex has revealed the scale of orgasm inequality in the UK. Durex surveyed over 2,000 people across the nation to find out what makes people tick in the bedroom and the results reveal the scale of the so called ‘orgasm gap’. The research uncovers the wide range of factors that are […]

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Fairy wanted to come up with an engaging way to showcase its unique mileage messaging: ‘one drop of Fairy has the power to last and last.’  With the help of their lead creative agency, Publicis New York, they built a larger than life art installation to show just how far one drop of Fairy Liquid […]

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The Dash Energy Drink claimes to “unlock a person’s hidden potential” as well as being nutritional. OnePlus is using the “a day’s power in half an hour” slogan to market the energy drink. Claiming drinking the energy drink eliminates the need to sleep for eight hours to recharge, the slogan echoes the original Dash Charge […]

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McCann Madrid has launched a hard-hitting campaign, #ObsceneGap, for non-profit organisation IBWomen, highlighting the on-going gender pay-gap across the globe. Equal-pay-day is celebrated on the 4th of April in the US and symbolises how far into 2017 most women will have had to work, to make the same amount most men did by the end […]

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Launched on ‘Blue Monday’ (January 16th) the integrated campaign was designed to spread warmth and joy to cities across the UK, on what is often reported  to be the most depressing day of the year. The experiential campaign included the creation of the world’s largest bean bag, located in Manchester’s Piccadilly Gardens.  Visitors to the 53.39m3 […]

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Official partner of the NBA Global Games London 2017, Müller Rice, appointed Ear to the Ground to handle the brand’s sponsorship activation at the NBA Global Games London 2017. The fan marketing specialists delivered an integrated brand experience aimed at fans, whilst curating a stand out on-court moment involving Müller Rice brand ambassador, Tasty B. […]

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Moonpig.com are bringing their #PlantASmile pop-up garden to London to help raise money for Mind and spread the message that no one should face a mental health problem alone. The #PlantASmile installation will be coming to London’s Observation Point for one day only, Monday 16th January, and will be open from sunrise and throughout the […]

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To celebrate Plymouth Argyle’s draw, a celebratory load of Budweiser was delivered to Plymouth for the supporters to share around – in honour of the epic journey fans took to support their team in Liverpool on Sunday, as well as those who stayed behind to watch the game. Budweiser recruited FA Cup winner David James […]

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Former Eastenders star Rita Simons helped launch the Cash or Kind pop-up shop in Westfield, Stratford. The shop allows members of the public to exchange their unwanted gift cards for cash or donate the value to The Children’s Trust. The swap-shop was set up by gift card marketplace, Zeek, in response to new research showing […]

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To help combat the post-Christmas blues, Virgin active enlisted the help of a ‘Sweat Band’ to power commuters through the first week of January The Sweat Band showcased its motivational expertise at Leicester Square playing the UK’s Top Ten Motivating Tracks. The Sweat Band was formed after new research by Virgin Active found that half […]

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The world’s first ever city tour bus for dogs arrives in London from the 17-19th of January. Created by More Th>n Doggyssenti>ls, the bus tour invites owners and their dogs to experience a sightseeing experience of London. The route sees dogs taken to some of London’s best parks and city centre dog walking spots, including […]

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Keen to remind everyone that Burger King have been flame grilling their burgers since 1954, Burger King France have created an interactive Christmas jumper this festive season The jumper has been specially designed to include a pocket that enables the user to display a flame video on their smartphone, using a bespoke Burger King app […]

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Grosvenor Europe has announced The Lego Santa Express has pulled into Liverpool One, the first time the installation has been seen outside of London. The Lego Santa Express, which can be found on Liverpool One’s Paradise Street, is a one-of-a-kind custom built train made from over 500,000 Lego bricks.  It features three carriages: the engine […]

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On the morning of Friday November 18th, the generous residents of Coventry got into the BBC Children In Need spirit as they were greeted in person by their very own Pudsey bear. The charity bear appeared overnight on their cars. Car manufacturer Peugeot, the sole automotive sponsor of BBC Children in Need with donations of […]

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The UK has the worst T2 diabetes blood glucose levels in Europe, so Sanofi is launching a new campaign dedicated to helping patients- ‘Highs & Lows: Better Balance for a Better Future’, that includes a Sanofi sponsored patient support website,  to help the 52% of patients with T2 diabetes who find it challenging to balance […]

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  Event specialists Gorilla Marketing & Events has been involved in another world record, this time installing the largest Lego ship ever built into Trafalgar Square on Guinness World Records Day, and in time for the opening of the new Lego store in Leicester Square, for Copenhagen based freight company DFDS. Andy Gregorek, managing director […]

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Hardys delivered 100 bottles of wine to The Three Crowns pub, Wymeswold to recognise their ambassador Stuart Broad winning his 100th Test Cap yesterday. Stuart Broad part owns the pub with Harry Gurney (pictured left). Nottingham head coach Peter Moores and teammate Alex Hales accepted the wine on his behalf.

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Greenwich brewer Meantime have opened Britain’s smallest craft beer bar in Greenwich named the ‘Make Time for It’. The bar, which measures just 6ft by 8ft – smaller than the perimeter of a snooker table – has space to accommodate just two people at a time. Entry is free and members of the public can pre-book […]

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Baby and toddler food brand, Ella’s Kitchen, is urging the Government to place greater focus on early years nutrition, in the next phase of its multi-channel campaign – Veg for Victory. Giant building blocks, made entirely of vegetables, were hand-delivered to the Department of Health by a group of little ones to raise awareness of […]

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Imagination delivered a first-of-its-kind event to launch the new Land Rover Discovery to the world.  To demonstrate the versatility of the new Land Rover Discovery and represent its appeal to families, Imagination engineered and built the largest ever Lego structure as the setting for the car’s unveiling to the world.  The scale model of Tower […]

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On Friday 26th August 2016 celebrity Oreo fan, Joey Essex, launched the new Oreo Flavour Mobile on London’s Southbank. Designed to celebrate the launch of new Mint and limited edition Strawberry Cheesecake Oreo, the Oreo Flavour Mobile will travel across the country this autumn bringing a little bit of wonder to the everyday and making […]

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Smirnoff Cider kicked off the Bank Holiday summer vibes early, by surprising consumers with their large, raspberry-coloured tractor as it appeared alongside iconic landmarks such as Westminster Bridge and Piccadilly Circus, to celebrate the latest drinks offering from the global brand. Smirnoff ensured the public celebrated the hot Bank Holiday early with the #SmirnoffTractor – […]

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Pokémon Go trainers were treated to a surprise delivery of free sushi on the evening of July 25th as they took to the capital’s hotspots on the hunt for the new game’s elusive characters. On-demand food delivery service Deliveroo invited trainers across London to tweet the location of their Pokémon Gym in a bid to […]

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On Thursday 21st July, Hendrick’s Gin will unveil the answer to Londoners’ travel woes in the form of a peculiar double-decker bus disguised as a giant cucumber. On board the bus, passengers will be invited to enjoy the perfect Hendrick’s Gin & Tonic with a slice of cucumber, gin cocktails and  cucumber macaroons. Hendrick’s Extraordinary […]

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Fetch, Ocado’s online pet store, has built what could be the world’s largest dog bowl, in a bid to educate the country about keeping dogs hydrated in the summer. The dog bowl, which stretches 4.5m in diameter, stands at 1m tall and can hold up to 2000 litres of water, is being unveiled at Kennington […]

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 Müllerlight is  leading an attempt to break the Guinness World Record for the world’s largest exercise ball class on Monday 18th July 2016. The exercise challenge is to promote the launch of a new Müllerlight Goodies flavour and Müller’s partnership with Team GB for Rio 2016. The world record attempt will take place in the […]

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A super-sized spooky Out-of-Home campaign has been launched by Sony Pictures with JCDecaux. The event sees Waterloo Station transformed into a film-themed showcase for two weeks to promote  the release of the new Ghostbusters film. The campaign activity is augmented with a variety of global media-firsts debuting at the Waterloo Station spectacular. Eight meter ‘Slime […]

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Samsung Electronics UK debuted the latest innovation in sports, The Samsung Slider-  was unveiled at Twickenham Stadium during the HSBC London Sevens. During the weekend’s 45 match schedule, Samsung received over 1,700 competition entries via social from fans in the stadium desperate to get closer to the action than ever before. The Slider was filled […]

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Clash of Kings, the mobile real time strategy game, has launched a brand experience and online content campaign to promote the game among new players in the UK. The activity, created and produced by Wasserman, launched yesterday evening, with 125 Knights taking to the streets of London to battle evil Lava Monsters. The campaign will […]

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A green six-metre statue of the PG tips Monkey drinking a cup of tea set sail down the Thames on Tuesday May 17 th The two-storey topiary was crafted from 110,486 fabricated green tea leaves. PG tips Green Tea and Monkey were inspired to create the ‘vision in green’ to highlight a forthcoming ‘Green Paper’ […]

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TBA has teamed up with Projection Artworks to turn the world’s tallest windmill into a giant dynamic projected story of the life’s works for the Nolet family, the makers of premium drink brands Ketel One vodka and Nolets gin. The event took place on Saturday 14 May at ‘The Windmill De Nolet’ in the brand’s flagship […]

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In the UK, Benefit has pledged for a second year to donate one hundred percent of its profits from its brow wax services during May to its two key charity partners; Look Good Feel Better, who help women and teenagers combat the visible side effects of cancer treatment, and Refuge which supports women and children […]

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Thai beer brand Chang Beer is hosting a ‘refreshingly Thai’ experience at Westfield Stratford shopping centre on Thursday 19th May, during which shoppers can receive a ‘Massage in a bottle’. Londoners will be invited to receive a free massage, which will appear to be inside a 2-metre-high Chang Beer bottle built to replicate the brand new […]

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To celebrate the launch of the new offering, Krispy Kreme is set to introduce ‘Hole in the Wall’,a pop up that offers Krispy Kreme fans an exclusive opportunity to taste the limited edition Nutty Chocolatta doughnut in a mini immersive experience before it goes on sale. Launching from Monday 9th May, Hole in the Wall will […]

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Liverpool’s Lizzies gathered at Chavasse Park in Liverpool ONE on Saturday 23 April to celebrate Queen Elizabeth’s 90th birthday. More than 200 women from across Merseyside passed on their well wishes to Her Majesty and formed an iconic portrait, ‘Elizabeths Through the Ages’, to mark the occasion. A  range of Lizzies, from birth through to 90-year-olds, assembled to […]

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Ford’s latest activity used The Clear Idea’s transparent car transporter as a PR platform for the Ford GT’s race car debut at the season-opening race of the FIA World Endurance Championship April 17, 2016, at Silverstone. Ford wanted to introduce the car to its audience before it hit the track by taking it on a […]

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On March 23rd Carlsberg revealed its A pop-up bar in London made entirely from chocolate. The pop-up, entitled If Carlsberg Did Chocolate Bars, appeared as a giant bar of chocolate affixed to the wall of the Truman Brewery in Shoreditch in the morning. At midday  Carlsberg unwrapped the foil on the front of the bar […]

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On Monday March 21st Florasaurus – a giant diplodocus made from plants – toured the streets of London to help reengage children with where their food comes from. The stunt from Flora demonstrates how many of the world’s biggest and most magnificent creatures were powered by plants. As research suggests British children don’t eat enough […]

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In anticipation of Easter Dr. Oetker’s sweet bunny appeared in Manchester,Piccadilly Gardens. Commissioned by Dr. Oetker and crafted by baking expert Juliet Sear, the entirely edible seven foot tall Bunny Bum took over 110 hours to create using more than 3,000 bars of Dr. Oetker Fine Cooks’ Chocolate. Juliet constructed the bunny installation during a […]

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Visitors to the famous Loch Ness in the Scottish Highlands were surprised by the appearance of another large shape in the water. The silhouette, with three distinct humps, is reminiscent of photographs purported to show The Loch Ness Monster and was seen slowly rising out of the water. Local Loch Ness expert, Nessie hunter and marine biologist […]

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A multi-sensory bouncy castle for adults opened yesterday on London’s Southbank. The adult bouncy castle has been created to celebrate the launch of Candy Crush Jelly Saga, the latest instalment of global mobile game,Candy Crush. Bouncers can fully immerse themselves in the competitive game modes as they take on the Jelly Queen in her royal […]

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A multi-sensory bouncy castle for adults opened yesterday on London’s Southbank. The adult bouncy castle has been created to celebrate the launch of Candy Crush Jelly Saga, the latest instalment of global mobile game,Candy Crush. Bouncers can fully immerse themselves in the competitive game modes as they take on the Jelly Queen in her royal […]

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