The Taylor of Shoreditch threads together Avid fan experiences

Avid has appointed The Tailor of Shoreditch for a year long National B2B campaign to engage with a target audience of senior executives within the broadcasting industry. The campaign will incorporate key initiatives including the creation of a communications strategy, the promotion and development of high level brand experience events & social media community development.

Specific event activities include production and management of Avid’s London held ‘Beyond NAB 2012 Show’. This one day event, to be held in early July gives customers a chance to get up close and hands on with Avid’s newly unveiled major innovations for production workflows and distribution of media.

Cristina Melluzzi, senior marketing manager at Avid said: “We were looking for a full service agency to support the new UK marketing team with a variety of initiatives during the year ahead. We needed a ‘go to’ agency, one that could be flexible, reactive and creative – an agency that would inspire change and drive sales, and of course show a clear return on investment. We are thrilled to have found all of these qualities in the Tailor’s team.”

Ian Irving, founder, The Tailor of Shoreditch said: “This opportunity is a very exciting one indeed – it’s the chance to use techniques most often used to attract consumers to attract and engage with a high level very senior business audience, it qualifies and utilises the mixed discipline skills and the integrated approach we have at The Tailors.”