Swiss grill and NOP Global get set for summer barbeques

Swiss Grill, the design-led stainless barbecue manufacturer has launched the start of the summer campaign in conjunction with Homebase thanks to the help of NOP Global in their top select stores across the UK and Ireland.

This launch has seen the Oxford-based field marketing business construct and merchandise both high end barbecues as well as designer plinths for them to be sited on.

This is the first major retail campaign undertaken by Swiss Grill, who selected NOP Global both on their experience in merchandising within retail as well as their ability to respond quickly on a call to action.

Ross Holliday, account manager at Swiss Grill said, “The NOP Global team have proven in the past to be reactive and proactive when delivering a successful campaign. When we wanted to ensure maximum impact and prominent placing, they were the obvious choice for us to work with based on our previous collaborations.”

Over a three week period, NOP Global manifested the brief from Swiss Grill from components in a box to operational models and high visibility stands in key footfall areas within the stores. The teams worked closely with members of the chain from the logistics team to store staff to ensure that this campaign was delivered end to end, the culmination of the activity was for our team to ensure that the store staff were familiar with the accessory range and highlighting the potential hero products to support a successful product launch whilst we are enjoying some hot summer weather.

James Martin, key account director at NOP Global said, “It was great to be able to see stores’ reactions to the displays. The preparation that was done by the team to ensure retailer satisfaction was a key driver for the success of the programme. Now we just need some weather to help drive sales!”

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