Anchor’s baking kit campaign a success

Thanks to the Anchor Baking Kits for Schools on pack promotion launched in March, Anchor has helped create 92,500 grubby aprons, messy mixing bowls and licked spoons in primary schools across the country. Agency whynot! ran the campaign for Anchor.

The Anchor Baking Kits for Schools promotion offered all primary schools across the UK the opportunity to receive free spoons, mixing bowls and aprons, to help kit them out for their compulsory practical cookery classes.

Every promotional pack of Anchor Block Butter and Anchor Unsalted Block Butter purchased, from March until the end of May, added a 10p contribution to the creation of baking kits, which were then distributed to all primary schools that signed up to the programme.

6,033 primary schools across the country registered for the promotion including those as far away as the Isle of Man, Channel Islands and Shetland Islands. Even the smallest school in the country, Herm Island School, signed up for the program.

Children across the country have been enjoying better-equipped cookery lessons and after school clubs, thanks to Anchor Baking.

Primary schools also had the chance to win prizes including mini ovens and even a full kitchen makeover.

Jennifer Brown, brand manager for Anchor says, ‘This has been a great campaign for Anchor Baking. We’ve not only managed to help schools with resources they desperately needed, but we’ve hopefully encouraged the younger generation to enjoy baking both at school and at home.’

Visit <http://www.anchordairy.co.uk/kitsforschools> www.anchordairy.co.uk/kitsforschools to find out more about the campaign.