Asus selects The Field

Asus has selected The Field as its strategic experiential partner following a 4-way competitive pitch.

The account commences with a dual brief to activate Asus’ sponsorship of the Eden Sessions and deliver a nationwide roadshow to promote the Transformer Book T100.

Asus has penned a 3 year sponsorship deal with the The Eden Sessions – a concert series held annually at the Eden Project which this year features Dizzie Rascal, Elbow, Ellie Goulding, The Pixies and Skrillex.

The Field will be activating the sponsorship on site and amplifying the association on social media throughout June and July. The Asus roadshow will continue the music theme with a unique brand experience visiting commuter hot spots and shopping centres between July & October.

Using the transformational nature of the Transformer Book T100 (a Windows laptop that transforms into an Android tablet) as creative inspiration, The Field will be engaging consumers across the country with a first of its kind musical brand experience that will challenge perceptions of the ASUS brand while driving trial of the product.

The Field also celebrated success at the IPM Awards this month, winning gold in the Short Term Trial and Awareness category for their Xbox One launch campaign. This, coupled with several new senior appointments including Dan Hall as business director, has The Field set for their most successful year of business to date.