Bathstore serves Wimbledon fans up an ace queuing experience
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Bathstore created the ultimate toilet experience to help tennis fans get into the swing of things, without keeping their legs crossed at Wimbledon. Ensuring not a moment of the SW19 action is missed, the QLoo circulated the tournament’s queue, offering relief for all. The QLoo was manned by its very own ball boys and girls who will hold people’s spaces in the queue whilst they go to the loo.
The QLoo was fully equipped with an AstroTurf interior, tennis memorabilia and a radio streaming match commentary, so no break points were missed. To add to the ambiance, ithe QLOO was also scented with a strawberries and cream room fragrance – making users feel right at home.
The QLoo’s ball girls and boys held fans places in the Que as they used the facilities. Those wishing to use the loo would tweet bathstore using the hashtag #QLoo and the team would make their way to people in the queue, to ensure they don’t lose their position.
Claire Bayliss, chief marketing officer at bathstore said; “As the bathroom experts, we believe that your bathroom experience should never be compromised and so pride ourselves on being there every step of the way for our customers. The QLoo has taken the pain out of queuing for fans who have been waiting for hours to see Murray thrash it out on the court and we’re delighted to have been of assistance.”
All creative Ideas came from Frank PR and the build was carried out by Hot Cow Productions
