BD Network bring the Sounds of the Beach to the UK with Corona Extra activation

AB InBev beer brand, Corona announces its latest work from integrated agency, BD Network who have created a campaign to deliver ontrade partnerships and activations together with a series of festival experiences.

The campaign started with the announcement of partnerships with key on-tradeoutlets to create Corona Spiritual Homes, creating the perfect environment to enjoyCorona. Targeting key venues around the UK, Corona’s Spiritual Homes campaigndelivers the ultimate sunset experience with specially designed on-trade barinteriors, specially commissioned soundtracks and Corona-based cocktails.

To add further engagement, the Sunset Sessions – a series of DJ led events – willvisit each outlet and bring the perfect sunset experience to consumers.

The Corona SunSets Stage will feature at a number of UK festivals, includingLondon’s LoveBox and Boardmasters (7-9th August) in Cornwall with a smallerexperience at the legendary BoomTown Festival over the next few months.

The Corona Sunset Stage at LoveBox at Victoria Park on 17th – 18th July saw hugecrowds experiencing the Sound of the Beach with sets from Greg Wilson, GilesPeterson, Jazzy B and Horse Meat Disco. The daytime party got into full swing forand ended with a full light show to celebrate the sunset moment.

Steph Okell, marketing manager, Corona & Cubanisto: “BD Network just understood what we wanted to achieve for Corona in creating a balance between an ownable concept and a truly engaging experience that would drive engagement and sales.”

Darren Smith, director, BD Network:

“We’ve created an immersive concept for Corona with a unique blend of music, friends and the sunset moment to create