Turkish Airlines land 4000 extra tickets for Ashes fans at Edgbaston
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Turkish Airlines has secured exclusive naming rights of a new temporarystand installed at Edgbaston in time for this year’s third Investec AshesTest Match, in a major sponsorship deal delivered by Elonex.
The new stand seats 800 spectators, and its arrival means 4000 extra fansgot to watch England and Australia do battle for the Ashes at Edgbastonduring the much anticipated Test Match.
With the series on a knife edge, the new Turkish Airlines Stand wasofficially unveiled shortly before the first ball was bowled in thealready close to sell-out Edgbaston Test Match on Wednesday 29th July, andwill remain in place for the Natwest T20 Blast Finals Day at the end ofAugust when another bumper crowd is set to turn up at the home ofWarwickshire County Cricket Club.
The sponsorship deal has been brokered by Elonex, Official LED &Technology Partner and Exclusive Sales Partner for LED advertising atEdgbaston Stadium, and provided Turkish Airlines with huge brand exposureat one of the UK’s biggest sporting events of 2015.
On the new stand itself, Turkish Airlines branding features prominently toface both the pitch and TV cameras during the games to ensure maximumpromotional impact.
In addition, the sponsorship deal also sees Turkish Airlines receiveextensive pitch and TV facing branding on the new pavilion at Edgbaston,whilst a series of promotional messages will run throughout match days onthe Elonex digital banner screen which sits beneath the ground’s iconicscoreboard.
Outside of the playing area, Turkish Airlines branding dominates EdgbastonStadium’s 100m perimeter fence alongside the Pershore Road, as well asbeing hard to miss in car park areas and on the main approach to theground.
Commenting on the sponsorship deal Selim Ozturk, general manager atBirmingham Airport for Turkish Airlines said:
“The Ashes is one of the UKs most celebrated sporting events. As anairline, we see sport as a key incentive for travel and adventure. We flyto more countries than any airline thereby offering the ideal solution fortravelling fans. We were very pleased to welcome an extra 4,000 cricketsupporters from around the world to enjoy the match and cheer on theirteam. We look forward to our ongoing partnership with the ground andElonex.”
Gareth Roberts, Commercial Director at Warwickshire CCC said:
“With such a high demand for the 3rd Investec Ashes Test here at Edgbastonit was great to get the support of such a high profile airline brand toensure that a further 4,000 cricket fans got to see the game. I amdelighted to have Turkish Airlines on board and look forward to workingwith them for the rest of the season.”
Nick Smith, CEO at Elonex added:
“Having forged a great relationship with Turkish Airlines since theystarted to operate from Birmingham Airport and promote the services theyprovide across the Elonex digital network, we’re proud to have facilitatedthis major sponsorship deal at Edgbaston. We believe it’s the first timeTurkish Airlines has focused on targeting an international cricketaudience in Birmingham, and the extensive nature of what the sponsorshippackage delivers provides great scope for a huge return on investment.”
