Betway takes on Nuts Challenge
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Betway has signed a sponsorship deal with The Nuts Challenge ahead of this mud runner event that will take place in Dorking, Surrey on 31st August – 1st September. The challenging event will see 3,500 competitors tackle The Nuts Challenge course over the weekend.
The event, created by ex-Parachute Regiment soldiers, is run over a seven kilometre obstacle course, with multiple laps available to those who want to increase the level of difficulty: seven km (‘More Nuts’), 14km (‘Mixed Nuts’), 21km (‘Complete Nuts’) or 28km (‘Tough Nuts’). The 60 permanent features situated at the Dorking site are transformed specifically for the Nuts Challenge into unique obstacles including the imposing ‘Hell River’, ‘Hamburger Hill’, ‘The Bunker’ and ‘The Somme’.
The Nuts Challenge will form an integral part of Betway’s line-up of Live Engagement Events this year, taking the brand offline to engage with audiences of ultra-competitive, fun-seeking individuals that share Betway’s passion for sports and competition. Betway will work with a number of high profile mud-runner events this summer, to help drive brand awareness and traffic to its sports betting website.
Betway is creating a dedicated stand at the event featuring a “stretching area,” with professional trainers available to provide expert advice on how best to limber up for the race. Mud runner participants will also be able to capture their “race face” at the Betway Photo Wall, showing friends and sponsors that they are ready and hungry to conquer the course – with photographs shared via Betway’s Facebook page. The Betway Team will also be running a prize draw on Facebook as part of the event, giving away a GoPro Hero3 HD Camera.
Bob Dutnall, Betway’s executive director, said: “We are delighted to announce the sponsorship of this year’s Nuts Challenge. We feel this is a fantastic opportunity to engage with our audience of challenge-hungry individuals. The Nuts Challenge is a true physical test for all levels of ability and Betway looks forward to seeing how competitors tackle the course on the day.”
Participants in the race can look forward to a 15m crawl in the dark to the mock village where they have to climb through windows and doors before encountering river crossings, slippery banks and uphill tunnels amongst many other obstacles.
The fastest time recorded on the seven kilometre course is 42 minutes (September 2011). The majority, however, manage one lap in about one hour to one hour 20 minutes. The fastest time over the 28km course distance is recorded at three hours and 24 minutes.
The 7km and 14km race will be on 31st August and the 21km and 28km will be held on 1st September.
