Studio Black Tomato’s latest launch, Blackwire, is the product of a content creator joining forces with the owner of interactive video technology, Wirewax.
The Blackwire platform takes Studio Black Tomato’s renowned expertise for shooting and bringing destinations to life, and the properties and experiences within them, and combines it with Wirewax’s leading interactive video technology. The result is a content offering where viewers can uncover details beyond the content they see. It means they can discover more about destinations and book experiences within the video they are watching, without having to leave the video player.
The live interaction that Blackwire offers brings brands to life and is proven to double dwell time and produce more memorable long-term results than the short-term benefits associated with a traditional video.
Tom Marchant, co-founder of the Black Tomato Group says “Our Studio team has always been passionate about creating compelling content that connects clients with their audiences, and our relationship with Wirewax and the subsequent launch of Blackwire allows us to take this further. The immediacy of interaction opens up incredible opportunity and there are hugely powerful benefits here for our clients and their consumers.”
With Blackwire’s capabilities of geo-intelligence and live pricing, in the travel space, for example, audiences can hover their cursor over a hidden hotspot and discover live weather data on a destination, prices and hotel availability, as well as uncovering behind the scenes details. Audiences have the chance to connect with destinations before they book – and when they do, they encounter a cutting-edge service which allows them to organise the entire holiday within a single video frame.
“This is the promised land of authentic brand content integration. We’re in a time when viewers have come to expect to touch every screen they use and this new partnership with Wirewax & Studio Black Tomato truly maps the landscape for how brands can monetize in meaningful, creative and experiential ways with their consumers.” says Dan Garraway, co-founder of Wirewax