Blazinstar launches Experiential Marketing Institute

Blazinstar Experiential is to mark its expert positioning and add to its educational credentials by launching an in-house initiative, the ‘Experiential Marketing Institute’. Interactive seminars, lectures and workshops will take place and encourage the internal workforce to attend the sessions by rewarding each individual a certain amount of credits to redeem for monetary value to pay towards an accredited course of their choice. Seminars and workshops will also run, to extend Blazinstar’s long standing focus to train brands on the Integrated Experiential Marketing Methodology.

Thought leaders, and other industry experts will be invited into the Blazinstar Institute to lecture on their subject, and the Blazinstar experts will also run sessions to impart their knowledge and experience in the industry.

Educational initiatives from Blazinstar’s founders have already included a book on Experiential Marketing- the first to be written by a UK author, and the development of the London Metropolitans ‘Digital meets Experiential’ Master’s degree.

Shaz Smilansky comments “The content era is upon us, and Live Brand Experiences, whether face to face or digital are forming the centre pieces of some of today’s best integrated campaigns and long term strategies. Educating agency staff, and brand marketers on these strategies and methodologies is paramount to Blazinstar Experiential, and Experiential Marketing as a whole.”