Brand Belief completes Lunchtime saga

The roadshow, which featured Clover, Heinz, Hovis, Leerdammer, Meridian, Müllerlight, Ocean Spray and Ryvita has visited 20 Sainsbury’s and Tesco Extras and Superstores as well as two major London train stations in three weeks.

Brand Belief has been championing multi-brand marketing for 18 years with their renowned grocery campaigns ‘Gastro Alfresco’ and ‘Dinner to Dine For’. For ‘It’s Lunchtime’ this initial year has been a huge success. With 267,000 perfect serve samples distributed to ABC1 adults and also hosted an effecive Tesco HQ event.