Brand Engagement Week (16th – 22nd October 2017), a project set up by the FMBE team, officially launches today. The week will be a week long set of events showcasing live and interactive sales and marketing techniques.
The project gets underway this evening in consultation with an industry panel of 60 experts many of whom have put their names forward to advise and help since an email announcement from FMBE’s team about the project 3 weeks ago.
Events Director Frank Wainwright comments: “We had an outpouring of support for our plans which it seems have struck the right tone at an exciting time for brand engagement specialists. We already know that we will be delivering the core events for Brand Engagement Week with the support of many global brands, their agencies and suppliers and that we will have the will and determination of the industry behind us.”
Frank adds, “Tonight we are consulting as a group with 60 key thought leaders in brand engagement and have also had several offers of support from those who can’t make it to our conversation starter. Our Get Involved message is being received with enthusiasm.”
One particularly kind response to our Brand Engagement Week announcement came from Jenni Hill, who heads field sales from Molson Coors. She could not make the get together tonight, but instead offered a video testimonial stating her view about why a multiple brand owning business like Molson Coors considers itself to be a part of the growing “FMBE family.”