Bray Leino get colourful with Bassetts Vitamins
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Over the last few weekends, Bassetts Vitamins have brought a rainbow park to shopping centres up and down the country with help from Brey Leino.
The Rainbow Park is an interactive experience that supports Bassetts ‘Family life with more colour‘ campaign and encourages children to be active and creative.
Upon entering the rainbow park, which consists of a whitewashed bench, trees and animals, children are helped into a kagoule by a brand ambassador and given a pot of paint. They then have three minuets to express themselves in a colourful way.
As the children paint, the parents have their data captured on an ipad and are shown through the brands new website and the new range of products.
After being de-kagouled and baby-wiped,children leave the park and their parents are given a branded bag of samples as well as vouchers for local swimming centres and soft play activities.
The 16 day campaign is part of Bassetts Vitamins wider relaunch. The childrens brand has undergone a makeover to make it more modern and more varied. Bassetts is introducing new flavours and a range to suit older children as well as adults.
The brand boasts mumsnet advocacy with 94% of mumsnet mums saying they would recommend the product. Bassetts staff from all sectors of the workplace have been volunteering alongside the brand ambassadors throughout the campaign to answer any questions consumers may have about the new range of products.
It is expected that 40,000 families will get involved throughout the course of the campaign.
Bray Leino CEO Kate Cox said: “Mums choose healthcare brands because, beyond the obvious product benefits they offer, they share the values the brand stands for. Bassetts Vitamins understands the importance of fun family time, and our ‘Family Life with More Colour’ campaign communicates this through an interactive roadshow that will create lasting, meaningful connections between the brand, mums and their children.”
Skye Symes, brand manager at Bassetts Vitamins, said: “This campaign brings our new proposition to life in a way that we hope will resonate with our target audience. Bray Leino have developed and coordinated a strategy of multichannel activities around ‘Family Life with More Colour’, and we can’t wait to meet families and see their reaction in the coming weeks.
