Broadgate and British Land have partnered with Produce UK to deliver a series of creative experiential events for their design-themed Autumn campaign – Shaped by Design. Launching in September, the series coincides with the London Design Festival.
Celebrating homegrown artists and artisans, Shaped by Design will take over Broadgate to showcase the importance of design in creating places where people want to work, shop and live. Produce UK has created a series of activations hosted around some of Broadgate’s high quality public spaces for the project, including Broadgate Cycle Design Day, a Makers Mini Market, and a series of inspirational talks and workshops.
Broadgate Cycle Design Day, 9th September
On 9th September, Exchange Square, Broadgate will play host to London’s first ever Cycle Design Day, curated by art curator and cycling enthusiast, Ed Bartlett – founder of The Future Tense and forthcoming cycling apparel brand, La Classe. Local businesses from the East London artisan bicycle and accessories design circuit will come together with an eclectic mix of exhibitors from around the UK to transform Exchange Square into a buzzing hub of cycling craftsmanship and innovation. Exhibitors include: Tsubasa – state of the art custom composite frames; Grafton Saddler – bespoke leather work and bicycle saddle upholstery; and Hummingbird – an ultra light, compact folding bike. In addition to the market there will be workshops, talks and demonstrations.
Makers Mini Market, 4th – 7th October
Finsbury Avenue Square, Broadgate will become home to a pop-up mini market with a variety of stalls hosted by up-and-coming local designers and artists. At the helm is internationally lauded product designer Bethan Laura Wood, who has ensured that the market will celebrate the unrivalled wealth of independent talent in the East London creative community. From the 4th-7th October, visitors will be able to explore a unique mix of design-led pop-up stalls whilst discovering the talented names that are likely to transform the worlds of interiors, fashion and art over the next decade.
To complement these initiatives, a series of inspirational talks will take place including: Creating a Culture of Innovation, Design Thinking for Cities and Creating Collaborative Environments.
Catherine Borowski, Founder and Managing Director of Produce UK comments: “We’ve really enjoyed developing the concepts and ideas for Broadgate, which is such an exciting place in London. Our ongoing work with British Land and the Broadgate team gives us the chance to showcase our placemaking, arts and experiential expertise. This was one of our dream briefs and we’ve loved working on it.”
Find out more about Produce UK here