Brown Betty PR Launch Lara Croft GO
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Brown Betty PR encapsulated Lara Croft’s spirit of adventure and love of treasure hunting by launching ‘Lara Croft Go’ on the London Underground.
To communicate the mobile nature of the new game, commuters were encouraged to search for a real life Lara Croft on the London Underground during their daily commute as part of the launch for Square Enix.A secret password, printed inside the Metro, gave the reader a free iPad on the spot if they whispered to one of the four Lara’s who were traveling around the City.
Lynn Daniel, founder of Brown Betty said “We know how important it is to delight our clients with our ideas, so we’re thrilled at the success of this idea and the willingness of Londoners to join in with the stunt. When ideas are condensed down to their simplest, most creative form and executed well, that’s when the magic starts to happen. A big thank you and congratulations to everyone who joined in”
The treasure hunt was accompanied by a front page cover of the days Metro and an in-depth review inside.
