The Lego Friends pop star tour arrives at Bluewater
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Drawing inspiration from the new range and replicating the Tour Bus sku, the interactive experience has been touring the UK since June, visiting key retailers including Argos, Smyths and Toys R Us, inviting customers to jump on board and step in to the world of the Lego Friends. Fans could get hands-on with the latest sets and get to know the newest character in Heartlake City, pop starlet Livi,on a bus packed full of activities that bring the pop star experience to life.
Fans of Lego where invited to see the new open-decked tour bus first hand. On arrival, consumers could pose for photos outside to experience a true pop star paparazzi moment, before meeting their host and getting on board where they were treated to face, hand or arm glitter tattoos and lots of chances to build and create with the new Pop Stars themed sets.
Anyone with time for some lounging could relax in the seating area – decked out in real-life tour bus style, with Hollywood dressing room mirrors and lights.As well as the Tour Bus, the new range offered a suitably well-equipped recording studio and luxe Limo for stylish travel, to a spectacular Show Stage and a diva ready dressing room, fans could fully immerse themselves in Livi’s world.
Lego Friends brand manager, Vanisha Kavia, comments: “We’re extremely excited about the launch of the new Lego Friends Pop Stars range and are confident it’s going to be a big hit with fans. The tour bus will enable consumers to get hands on and build with the new sets whilst immersing themselves in the world of Lego Friends and learning all about the newest character in Heartlake City, Livi.”
Sharon Smith, Bluewater’s Commercial Partnerships Manager, added: “Bluewater is very excited to be welcoming the Lego Friends Pop Star Tour Bus on 28-31 August as families and our younger guests can enjoy a truly immersive experience from a really exciting brand. Bluewater attracts increased footfall during holidays and activities such as this are really important to helping us deliver an exciting experience, one that stands out and complements our strong retail and leisure offer. The timing for the visit could not be better,”
