Supermalt dresses up for carnival season

The Bank and Supermalt spent the summer bank holiday weekend celebrating in Notting Hill with their largest ever event at Carnival. Supermalt brightened the moods of Carnival goers by serving up four varieties of Supermalt punch, custom made Supermalt ice-cream and giving away thousands of whistles and temporary tattoos at the Supermalt Chill Out Zone. Supermalt also kept everyone moving at the Mastermind Sound System with acts from all over the world, including Ms. Dynamite and Gyptian.

Kenneth Hansen, International marketing manager, Malt Beverages at Royal Unibrew, “We are delighted that our ‘Carnival’s Got It’ campaign for Supermalt has resonated so well with our target audience. Our limited edition packaging and ATL embrace all that is so special about The Notting Hill Carnival – a key date in the calendar for our consumers. Carnival represents the light-hearted spirit, liveliness and inclusive character of the Supermalt brand. Our sponsorship of the Mastermind Roadshow Sound System and the Supermalt Chill Out Zone, gave carnival goers the perfect opportunity to re-boot, re-fresh and keep the beat going”

Alongside this, August saw the release of the OOH campaign called “Carnival’s Got It”, which tells the story of Supermalt and Notting Hill Carnival hitting the streets of London around the same time 3 decades ago and Supermalt released their first ever limited edition bottle and pack.

Hel’s Angels provided the bar manager,cocktail bartenders, brand ambassadors, breakdancers and a Football Freestyler as well as designing the Supermalt cocktails.Supermalt’s digital agency-Three Halves-devised a social media campaign to coincide with the event.