Bulmers pioneers news sound with Live Colourful Project
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Bulmers cider brought artists from across the music spectrum together for an exclusive concert at One Mayfair in London on 13th October, pioneering a new grime-orchestral sound as part of the brand’s #LiveColourful LIVE campaign.
Grime artist, Lethal Bizzle, Hollywood composer, David Arnold, and in-demand British singer songwriter, Sinead Harnett, appeared on stage together for a one-off performance. They unveiled the result of their recent collaboration in front of an audience of fans that claimed free tickets through Bulmers Live Colourful website.
The complete #LiveColourful LIVE project is being documented on the Bulmers website, including behind-the-scenes footage, interviews with the three artists and footage from the live event. The #LiveColourful LIVE project is also being played out on Bulmers’ social channels.
Emma Sherwood-Smith, cider director at Heinken, owner of Bulmers, said: “Bulmers ‘Live Colourful’ is a philosophy that life is richer when you embrace the new and diverse. This project will give music lovers the chance to experience a unique collaboration, reflecting the brands’ attitude to life.
“#LiveColourful sets Bulmers apart from other modern ciders with a clear marketing strategy that target consumers embrace.”
#LiveColourful LIVE is the latest in a series of high profile activities from Bulmers aiming to connect with the brand’s mainstream millennial audience by inspiring them to try something genuinely different and live a life ‘more colourful’.
Agency 3 Monkeys were behind the activation.
