Centre Parcs brings Oculus Rift technology to Waterloo

Waterloo has been taken over by Center Parcs with the latest technology brought into the out-of-home advertising space.

Mixing experiential activity with digital screens, Center Parcs is demonstrating a taste of the exciting activities they have to offer through virtual reality.

Center Parcs has just opened its 5th UK Village at Woburn Forest in Bedfordshire and this interactive event is opening up the Center Parcs short break experience to an audience that may not have previously considered it.

The campaign delivers a 360 experience for commuters, who have  been invited to use an Oculus Rift headset and be transported to the Zip Wire and high ropes course through virtual reality footage filmed at the Woburn village. This is a media first for the OOH industry by utilizing the Oculus Rift technology.

A second experiential zone demonstrates a take on the Archery experience with physical bows firing virtual arrows on to screens with the chance to win £1,000 worth of vouchers for the leader at the end of the week. Center Parcs will also be displaying consumer-generated tweets and photos on the UK’s largest indoor advertising screen, Motion@Waterloo, as part of a competition to win a £2,000 family break to Center Parcs.

Center Parcs now has 5 forest locations across the UK offering a wide choice of accommodation, fantastic food and plenty of indoor and outdoor activities for the whole family. This campaign brings to life just a glimpse of what Center Parcs has to offer with a focus on the new village opening in Woburn.

A true collaboration between Center Parcs, Walker Media, Posterscope, psLIVE, Brothers&Sisters and JCDecaux has led the way to utilizing the latest technology in this truly brave and exciting campaign.