Cush Jumbo gives a Nook reading with ESI Media support

ESI Media and Nook Media officially launched the second phase of their campaign partnership to Get London Reading on Friday 19th September , when actress Cush Jumbo read to children at Deptford Primary School.

Building on the success of last year’s initiative, the multi-platform partnership announced last week is designed to address low literacy rates in London schools, while highlighting Nook’s commitment to making reading more accessible and affordable across the UK.

Cush Jumbo read an extract from Roald Dahl’s The Twits at Deptford Park Primary School, using the critically acclaimed new Nook GlowLight eReader. Winner of the Burberry Emerging Talent Award at the Evening Standard Theatre Awards 2013, Cush is about to star with Hugh Jackman in the Broadway transfer of the Royal Court’s play The River.

Cush’s reading is the first in a series that will see stars from the big stage, along with London Evening Standard’s owner Evgeny Lebedev, visit schools to promote Nook’s ongoing support for the Get London Reading campaign. It follows the success of last year’s partnership for the pioneering campaign to champion literacy amongst children, which included a read-a-thon takeover of Trafalgar Square that saw a number of West End shows such as War Horse, Billy Elliot and Matilda perform in front of an audience of around 20,000 people.

The joint campaign will include a free eBook offer and other special co-branded promotions, alongside display advertising campaigns across the Evening Standard’s print and digital platforms. Nook will also sponsor the Best Play Award at the prestigious and star-studded Evening Standard Theatre Awards, to be held on 30th November, which celebrates its diamond anniversary this year.

Cush Jumbo said: “I am so pleased to support the fantastic work of the Evening Standard’s Get London Reading campaign. “

Jo Aves, head of strategic partnerships, ESI Media, said: “We’re delighted to partner with Nook again after such a successful campaign last year. The strength and depth of our multi-platform proposition means we’ve been able to build upon last year’s campaign in new and innovative ways, extending Nook’s messaging and the momentum of the campaign.”

for more information, visit www.nook.co.uk/getreading