Grey Goose readies to toast space travellers in Virgin Galactic deal
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Grey Goose announced its official partnership with Virgin Galactic, the world’s first commercial passenger flight into space at the Rose Space Center and Planetarium in New York on the 22nd of September.
The partnership was revealed by Virgin Galactic founder Sir Richard Branson, Virgin Galactic CEO George Whitesides, global category director premium white spirits Ben Farlow and Grey Goose creator François Thibault.
As part of the evening, Sir Richard Branson introduced Virgin Disruptors, a thought leadership series supported by The Virgin Group. A panel of disruptive minds in the travel industry took part in a debate titled “The Future of Travel: Are We Moving Fast Enough?”
This event marks the beginning of a partnership between the two brands. As Virgin Galactic welcomes the first commercial passengers into space, Grey Goose will bring this space journey to life through a range of out of this world experiences, exclusive content and a series of limited edition promotions. This will be complemented with exclusive sponsorship activity at the Virgin Galactic launch location at Spaceport America, New Mexico.
For those who will be experiencing the commercial space flights, exceptional signature cocktails will toast the new era of space travel planned for 2015.
