Highlighting its commitment to year-round value, Dacia closed its first ever pop-up store for one day only to make a statement against Black Friday and one-off savings.
Shoppers at Westfield Stratford, one of the UK’s biggest shopping centres, found the store closed on one of the busiest retail days of the year, with 185,000 visitors predicted to visit the shopping centre during Black Friday.
Despite its notoriety, 67 per cent of people believe Black Friday is just a marketing gimmick and over 60 per cent won’t be using the day to buy Christmas gifts for friends and family this year, according to a survey of 2,000 UK adults recently conducted by Dacia.
While the survey showed the UK population’s clear penchant for a deal – 89 per cent of adults consider themselves ‘savvy shoppers’ – it also highlighted that 73 per cent are suspicious of companies that offer continual sales offers.
Louise O’Sullivan, head of Dacia UK, said: “At Dacia, we offer great value every day and not just on one day a year. We hope that closing our Westfield Stratford pop-up on the day synonymous with ‘bargains’ will show UK shoppers that, at Dacia, Black Friday is just another Friday – exceptional value should be every day.”
The store reopened on Saturday 25th November through to Sunday 3rd December. Visitors could explore key models from Dacia’s range.
Dacia also ran a competition for visitors to the pop-up store to win Rugby League tickets for the Dacia Magic Weekend.