Dorset Cereals appoints Circle agency for summer tour

The four month campaign sees the launch of the Dorset Cereals ‘Life Begins at Breakfast Lodge’ which will travel to a variety of locations across the UK including festivals, seaside towns and parks, promoting Dorset Cereals’ range of products.

Due to start in May, the activation encourages consumers to celebrate that life’s too short to settle for second best. Dorset Cereals believe that happiness is about health, not wealth, and that everyone should get a great start to the day; reinforcing that life really does begin at breakfast.

Customers will be invited to try a variety of delicious recipes from the Dorset Cereals’ Ultimate Ranges, with milk or yoghurt and collect sample sachets to take away. The full campaign schedule and supporting social media activations will be announced later this month.

Aisling Syme, brand manager at Dorset Cereals, said: “We believe there is a breakfast for everyone and this campaign aims to encourage new customers to try fantastic recipes they have not tasted before, and the opportunity to inspire consumers to have a great start to their day.”

“We’re looking to drive awareness of our products nationally and the new ‘Life Begins at Breakfast Lodge’ initiative will help us do exactly that. We see huge potential for experiential marketing and we can’t wait to work with Circle Agency and bring our product range to new and future customers.”

Claire Stokes, managing director at Circle Agency, stated: “We’re really excited to be working with Dorset Cereals and to be building on our range of existing food clients, such as Bonne Maman, Macsween Haggis and Haywards Pickles. The summer is set to be a scorcher and it’s the perfect time for the ‘Life Begins at Breakfast Lodge’ to hit the road.”