FMBE Awards announces 2015 categories
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The Field Marketing and Brand Experience Awards has announced that categories for 2015 are now open to entry, with a closing deadline eleven weeks away on July 6th 2015.
The awards have provided support for the best in field and brand experience marketing for 11 years, consistently delivering winners that are show off the very best activities in live and
energised sales and marketing.
Each year the categories are updated in line with industry progression and innovation.
Awards director Frank Wainwright comments: “I’m proud that these awards have been able to support our industry so consistently across 11 years now. We have developed the awards through those years in close consultation with the industry and 2015 is no different. Entrants can expect some category tweaks and rewrites. We also have a slightly shorter programme. Whilst there is no major surgery, a new category for brand experience creatives replaces our targeting award and a ‘Connected’ award comes in, allowing digital and mobile teams an improved opportunity to drill down into their achievements and showcase them.”
The Staff Team Award is updated to showcase how a variety of people suppliers can contribute to the perfect field or brand experience event.
Here is a full list of this year’s categories
A: Outsourced sales performance of the year
B: Most effective sales demonstration or sampling at retail
C: Field data award
D: Most effective instore marketing
E: Most effective tactical campaign (ROI and Service-Led)
F: Team of the Year
G: Most effective sponsorship activation
H: Most effective roadshow or shopping centre campaign
I: Most immersive brand event or roadshow (mass consumer)
J: Most immersive brand event (by invitation)
K: Most effective integration/amplification
L: Most effective interruptive experience
M: Creative team of the year (and New Creative Talent award)
N: Brand Ambassador of the year
O: Most effective small scale / local campaign
P: Product launch or relaunch award
Q: Most effective creative sampling for a brand campaign
R: Connected Award (Digital/ Mobile)
S: Most effective stand or display unit
T: Operational success of the year
U: Staff Team Award
V: Client Relationships: Special Award
W: Field Marketing Agency of the Year
X: Brand Experience Agency of the Year
