femfresh and iD encourage women to ‘love their bits

Intimate skin care brand femfresh, has partnered with experiential agency iD to create a bold and light-hearted experiential campaign at major shopping centres; encouraging women to love their bodies and be proud of their ‘bits and pieces’.

The experience features a giant ‘Bits and Pieces’ GIF photo booth, inviting women to become live mannequins and show off the ‘bits’ they love most about themselves, along with some of their favourite ‘pieces’ from their shopping sprees.

A team of Brand Ambassadors guide consumers through the experience, customers are encouraged to hang up their favourite items from their shopping spree on the wall; put their face, arms, legs or another body part through the holes in the screen; make some shapes, pull some faces then share their moving image. Customers receive their GIF directly to their mobiles along with a femfresh sample and money off coupon to encourage purchase in-store. The campaign launched in Westfield Stratford this weekend and will visit Manchester’s Arndale Centre from the 18th – 20th September.

Shahla Rushworth, health & beauty group brand manager for Church & Dwight added, “The ‘Bits & Pieces Studio’ enables us to engage with our target audience in a fun, relaxed way and introduce them to the benefits of using femfresh as part of their everyday personal care routine. We’ve had some excellent feedback to the campaign so far.”