Meantime launch a free hidden audio tour of London’s brewing History

Meantime Brewing Company has launched the UK’s first ever ‘hidden audio tour’ of London’s brewing history from the 18th century to present day.

Working in partnership with new app ‘Recho’, craft beer fans from across the city are being invited by Meantime to follow the rich history of the city’s drinking heritage via a series of recordings which have been geo-tagged to significant locations from London’s brewing past.

Using location-based social media technology, the recordings are discoverable only in the location pertaining to the specific stop on the tour. Each of the recordings are narrated by leading names in British brewing, featuring beer experts, journalists and celebrity craft beer fanatics.

Following the path of the Thames from central London to Greenwich, each location further unearths the almost forgotten legacy of London brewing painting a picture of the brewing and drinking culture in the city from the 18th century right through to the present day. Starting on Thrale Street near London Bridge, the spiritual home of London brewing, the tour takes in several spots around Southwark and Bermondsey before heading toward Greenwich and stopping off at the state-of-the-art Meantime Brewery – where the UK craft beer revolution was born.

Alongside audio from Meantime’s founder and Brewmaster Alastair Hook, CEO Nick Miller and Beer Sommelier Rod Jones, other voices include the likes of author and comedian Danny Wallace, celebrity chef and broadcaster Matt Tebbutt, Jonny Pile from Shortlist Magazine and former Masterchef winner Tim Anderson.

Rod Jones, Beer Sommellier Of The Year and Tour Guide at Meantime says:

“18th century London was the epicentre of the brewing world, a metropolis that produced beers that quite literally shaped the world’s drinking culture. Today London’s brewing scene is brimming with life once again, and with the advent of Recho, this unique location based technology allows us to tell that story by tying pockets of knowledge to a sense of place in an exciting and innovative way.

“By encouraging fans of craft beer to harness the power of their smartphone, we hope to enable them discover what makes this brewing city great – and why it firmly deserves its place in the books of brewing history.”

Åsmund Sollihøgda, Founder of Recho says:

“Since launching Recho back in November 2014 we have been amazed by the creativity of people working with us. Meantime Brewing is a great example of a company bursting with stories worth sharing and our mutual love for new technologies and respect for great narratives makes this the ideal partnership.

Our commonly held desire to innovate and push the boundaries of possibility in our chosen fields makes this an exciting step in Recho’s short history – and I feel privileged to be able to help introduce London drinkers to London’s rich brewing history that are the roots of today’s brewing world”.

What’s more, our commonly held desire to innovate and push the boundaries of possibility in our chosen fields makes this the most exciting step in Recho’s short history – and I feel privileged to be able to help introduce London drinkers London’s rich brewing history and gems of today’s brewing world, hiding right under their noses”.